BREAD+BUTTER Summer 2017 HARDGOODS / THE THREE ESSENTIALS / TRAIL RUNNERS / COUNTER CULTURE Outdoor Retailer The Perfect Match There's no reason to overstock. Here's how to carry a few key SUPs and kayaks so that you can connect your customers to the right boat for their needs. by Joseph Carberry GET UP, STAND-UP U.S. National Whitewater Center raft guide Caitlyn Swingle poses with the BIC 7'6" Inflatable River SUP at the USNWC in Charlotte, North Carolina. 56 OUTDOOR RETAILER / Summer 2017 Photograph by Andrew Kornylak