Outdoor Retailer - Summer 2017 - 61
Hardgoods / BREAD+BUTTER
GET A WORKOUT
Boardworks Verve
Boardworks
Verve
11'0" x 28" x 6" (205 liters)
THE PITCH: Is your customer looking for a new,
simple workout? Well stand-up paddling is
an easy way to feed the rat, feel the burn, and
up your heart rate. The best way to do that on
a SUP is with a board that allows customers to
comfortably paddle for extended distances.
The Boardworks Verve is an 11-foot racetraining board that's easy to get on the car and
store, and most importantly, easy to paddle
thanks to Carbon vector netting on the deck,
which seriously reduces weight. (Note: This
board is aimed at the female market.)
TECH TALK: The hull is designed for speed with a
flat bottom and V shape off the tail, which disperses water in a way that creates less friction.
It's stable, thanks to its width and a wide point
moved farther back on the board-which allows those who are just out for a social paddle
to feel secure. $1,399; boardworkssurf.com
GET MELLOW (or Gnarly)
Dagger Nomad
Small, 8'2" (73 gallons); Medium, 8'6", 77 (86
gallons); and Large, 8'11" (96 gallons)
THE PITCH: If your customers prefer a tran-
quil paddle on Class I-III whitewater, the
Dagger Nomad is still one of the best and
most stable boats on the market. First introduced in 2003, the Nomad was re-imagined for 2016 and it remains a classic.
TECH TALK: Dagger added more rocker, speed
and volume across the Nomad line while
creating additional sizes. When talking
rocker, that basically makes it easier to use
a boof stroke and stay above the water when
navigating holes or drops. The additional
volume in the redesigned boat achieves two
things: It increases resurfacing time for
experts (every second counts), and it makes
the boat more roomy for claustrophobic
beginners or new paddlers. Experienced
boaters will enjoy the Nomad's all-around
aspect for everything from overnight trips to
hard river running. $1,209; dagger.com O.R.
Dagger
Nomad
Summer 2017 / OUTDOOR RETAILER 61
http://www.boardworkssurf.com
http://www.dagger.com
Outdoor Retailer - Summer 2017
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2017
OUTDOOR RETAILER - SUMMER 2017
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
CASE STUDY
BIG PICTURE
IDEAS
THE OUTDOOR REC ECONOMY
BRENDAN MADIGAN
GWEN HOBBS
EMPLOYEE OF THE MONTH
ALL IN THE FAMILY
ORIGIN STORIES
THE NEW MAIN ST
BREAD+BUTTER
PADDLING HARDGOODS
HIKING ESSENTIALS
WHAT A TRAIL RUNNER WANTS
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
BACKSTORY
Outdoor Retailer - Summer 2017 - OUTDOOR RETAILER - SUMMER 2017
Outdoor Retailer - Summer 2017 - Cover2
Outdoor Retailer - Summer 2017 - 1
Outdoor Retailer - Summer 2017 - CONTENTS
Outdoor Retailer - Summer 2017 - 3
Outdoor Retailer - Summer 2017 - 4
Outdoor Retailer - Summer 2017 - 5
Outdoor Retailer - Summer 2017 - 6
Outdoor Retailer - Summer 2017 - 7
Outdoor Retailer - Summer 2017 - 8
Outdoor Retailer - Summer 2017 - 9
Outdoor Retailer - Summer 2017 - THE PULSE
Outdoor Retailer - Summer 2017 - 11
Outdoor Retailer - Summer 2017 - HEADLINES
Outdoor Retailer - Summer 2017 - 13
Outdoor Retailer - Summer 2017 - MERCHANDISING
Outdoor Retailer - Summer 2017 - 15
Outdoor Retailer - Summer 2017 - MARKETING
Outdoor Retailer - Summer 2017 - 17
Outdoor Retailer - Summer 2017 - CASE STUDY
Outdoor Retailer - Summer 2017 - 19
Outdoor Retailer - Summer 2017 - 20
Outdoor Retailer - Summer 2017 - 21
Outdoor Retailer - Summer 2017 - BIG PICTURE
Outdoor Retailer - Summer 2017 - 23
Outdoor Retailer - Summer 2017 - 24
Outdoor Retailer - Summer 2017 - 25
Outdoor Retailer - Summer 2017 - IDEAS
Outdoor Retailer - Summer 2017 - 27
Outdoor Retailer - Summer 2017 - THE OUTDOOR REC ECONOMY
Outdoor Retailer - Summer 2017 - 29
Outdoor Retailer - Summer 2017 - BRENDAN MADIGAN
Outdoor Retailer - Summer 2017 - 31
Outdoor Retailer - Summer 2017 - GWEN HOBBS
Outdoor Retailer - Summer 2017 - 33
Outdoor Retailer - Summer 2017 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2017 - 35
Outdoor Retailer - Summer 2017 - ALL IN THE FAMILY
Outdoor Retailer - Summer 2017 - 37
Outdoor Retailer - Summer 2017 - 38
Outdoor Retailer - Summer 2017 - 39
Outdoor Retailer - Summer 2017 - 40
Outdoor Retailer - Summer 2017 - 41
Outdoor Retailer - Summer 2017 - 42
Outdoor Retailer - Summer 2017 - 43
Outdoor Retailer - Summer 2017 - 44
Outdoor Retailer - Summer 2017 - ORIGIN STORIES
Outdoor Retailer - Summer 2017 - 46
Outdoor Retailer - Summer 2017 - 47
Outdoor Retailer - Summer 2017 - 48
Outdoor Retailer - Summer 2017 - 49
Outdoor Retailer - Summer 2017 - THE NEW MAIN ST
Outdoor Retailer - Summer 2017 - 51
Outdoor Retailer - Summer 2017 - 52
Outdoor Retailer - Summer 2017 - 53
Outdoor Retailer - Summer 2017 - 54
Outdoor Retailer - Summer 2017 - 55
Outdoor Retailer - Summer 2017 - BREAD+BUTTER
Outdoor Retailer - Summer 2017 - 57
Outdoor Retailer - Summer 2017 - PADDLING HARDGOODS
Outdoor Retailer - Summer 2017 - 59
Outdoor Retailer - Summer 2017 - 60
Outdoor Retailer - Summer 2017 - 61
Outdoor Retailer - Summer 2017 - HIKING ESSENTIALS
Outdoor Retailer - Summer 2017 - 63
Outdoor Retailer - Summer 2017 - WHAT A TRAIL RUNNER WANTS
Outdoor Retailer - Summer 2017 - 65
Outdoor Retailer - Summer 2017 - COUNTER CULTURE
Outdoor Retailer - Summer 2017 - 67
Outdoor Retailer - Summer 2017 - THE VIEW
Outdoor Retailer - Summer 2017 - 69
Outdoor Retailer - Summer 2017 - 70
Outdoor Retailer - Summer 2017 - 71
Outdoor Retailer - Summer 2017 - 72
Outdoor Retailer - Summer 2017 - 73
Outdoor Retailer - Summer 2017 - HOW I GOT HERE
Outdoor Retailer - Summer 2017 - 75
Outdoor Retailer - Summer 2017 - 76
Outdoor Retailer - Summer 2017 - 77
Outdoor Retailer - Summer 2017 - #REPLIFE
Outdoor Retailer - Summer 2017 - 79
Outdoor Retailer - Summer 2017 - FROM THE ROAD
Outdoor Retailer - Summer 2017 - 81
Outdoor Retailer - Summer 2017 - 82
Outdoor Retailer - Summer 2017 - 83
Outdoor Retailer - Summer 2017 - 84
Outdoor Retailer - Summer 2017 - 85
Outdoor Retailer - Summer 2017 - 86
Outdoor Retailer - Summer 2017 - 87
Outdoor Retailer - Summer 2017 - BACKSTORY
Outdoor Retailer - Summer 2017 - Cover3
Outdoor Retailer - Summer 2017 - Cover4
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