Outdoor Retailer - Summer 2017 - 8
FIRST WORDS
Building a Community
COMMUNITY IS A BUZZWORD THAT SEEMS TO GET OVERUSED THESE
days, but when it comes to the outdoor industry, it's a word we need to
keep using. The reality is that retailers need to fully embrace and create a
community in order to to compete against faceless online giants.
Take for instance Jeremy and Dana Davis, who bought an icon in
Summit Hut and have made it thrive by focusing on its connection to
Tuscon, Arizona (page 36). Community is the driving force behind
Brendan Madigan's Alpenglow Sports hosting festivals, film screenings, and demo events (page 30). It's the philosophy behind Redpoint
Climbing Supply opening a new healing and yoga center (page 32) and
The Hub and Pisgah Tavern slinging beers and sharing beta with customers waiting for repairs (page 66). The outdoor community is even
fueling economic growth in small towns across the U.S. (page 50).
Our industry must also come together as a collective community in
the face of forces working to undermine the public lands we value even
above our own commerce. That is why we are fighting for public lands
starting with Bears Ears (page 22) and engaging in conversations with
lawmakers at gatherings like Outdoor Industry Association's Capitol
Summit. After all, an industry is only as strong as the people who love it.
JENNIFER HOLCOMB
Editorial Director
EDITORIAL AND DESIGN
EDITORIAL DIRECTOR
EDITOR
CREATIVE DIRECTOR
PHOTO EDITOR
ART DIRECTOR
COPY EDITOR
Jennifer Holcomb
Doug Schnitzspahn
Christopher McKinney
Andrew Kornylak
John McCauley
Bevin Wallace
VICE PRESIDENT
PUBLISHER
ASSOCIATE PUBLISHER
SALES DIRECTOR
SENIOR ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE
PRODUCTION DIRECTOR
EXECUTIVE VICE PRESIDENT
BUSINESS
Marisa Nicholson
Ryan Johnson
TIm McManus
Krista Dill
Paul Dillman
Dave Nielson
Robert O'Quinn
Nan McDowell
Darrell Denny
ADDRESS
31910 Del Obispo, Suite 200, San Juan Capistrano, CA 92675
WEB
OutdoorRetailer.com
Produced in collaboration with Hed Hi Media.
Outdoor Retailer is a trademark owned exclusively by Emerald
Expositions, LLC.
Copyright © 2017
Emerald Expositions, LLC. All rights reserved.
8 OUTDOOR RETAILER
/ Summer 2017
We are proud to be
PrintReleaf certified
since February
2016, meaning that
we offset our paper
consumption by
planting new trees.
It's an expression of
our commitment to
our community, our
values, and to
minimizing our
impact on the
environment. And
we've made an
impact: We've
planted more than
27,000 trees in
reforestation projects
in Mexico, Madagascar, and now
exclusively within the
United States.
http://www.OutdoorRetailer.com
http://www.OutdoorRetailer.com
Outdoor Retailer - Summer 2017
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2017
OUTDOOR RETAILER - SUMMER 2017
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
CASE STUDY
BIG PICTURE
IDEAS
THE OUTDOOR REC ECONOMY
BRENDAN MADIGAN
GWEN HOBBS
EMPLOYEE OF THE MONTH
ALL IN THE FAMILY
ORIGIN STORIES
THE NEW MAIN ST
BREAD+BUTTER
PADDLING HARDGOODS
HIKING ESSENTIALS
WHAT A TRAIL RUNNER WANTS
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
BACKSTORY
Outdoor Retailer - Summer 2017 - OUTDOOR RETAILER - SUMMER 2017
Outdoor Retailer - Summer 2017 - Cover2
Outdoor Retailer - Summer 2017 - 1
Outdoor Retailer - Summer 2017 - CONTENTS
Outdoor Retailer - Summer 2017 - 3
Outdoor Retailer - Summer 2017 - 4
Outdoor Retailer - Summer 2017 - 5
Outdoor Retailer - Summer 2017 - 6
Outdoor Retailer - Summer 2017 - 7
Outdoor Retailer - Summer 2017 - 8
Outdoor Retailer - Summer 2017 - 9
Outdoor Retailer - Summer 2017 - THE PULSE
Outdoor Retailer - Summer 2017 - 11
Outdoor Retailer - Summer 2017 - HEADLINES
Outdoor Retailer - Summer 2017 - 13
Outdoor Retailer - Summer 2017 - MERCHANDISING
Outdoor Retailer - Summer 2017 - 15
Outdoor Retailer - Summer 2017 - MARKETING
Outdoor Retailer - Summer 2017 - 17
Outdoor Retailer - Summer 2017 - CASE STUDY
Outdoor Retailer - Summer 2017 - 19
Outdoor Retailer - Summer 2017 - 20
Outdoor Retailer - Summer 2017 - 21
Outdoor Retailer - Summer 2017 - BIG PICTURE
Outdoor Retailer - Summer 2017 - 23
Outdoor Retailer - Summer 2017 - 24
Outdoor Retailer - Summer 2017 - 25
Outdoor Retailer - Summer 2017 - IDEAS
Outdoor Retailer - Summer 2017 - 27
Outdoor Retailer - Summer 2017 - THE OUTDOOR REC ECONOMY
Outdoor Retailer - Summer 2017 - 29
Outdoor Retailer - Summer 2017 - BRENDAN MADIGAN
Outdoor Retailer - Summer 2017 - 31
Outdoor Retailer - Summer 2017 - GWEN HOBBS
Outdoor Retailer - Summer 2017 - 33
Outdoor Retailer - Summer 2017 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2017 - 35
Outdoor Retailer - Summer 2017 - ALL IN THE FAMILY
Outdoor Retailer - Summer 2017 - 37
Outdoor Retailer - Summer 2017 - 38
Outdoor Retailer - Summer 2017 - 39
Outdoor Retailer - Summer 2017 - 40
Outdoor Retailer - Summer 2017 - 41
Outdoor Retailer - Summer 2017 - 42
Outdoor Retailer - Summer 2017 - 43
Outdoor Retailer - Summer 2017 - 44
Outdoor Retailer - Summer 2017 - ORIGIN STORIES
Outdoor Retailer - Summer 2017 - 46
Outdoor Retailer - Summer 2017 - 47
Outdoor Retailer - Summer 2017 - 48
Outdoor Retailer - Summer 2017 - 49
Outdoor Retailer - Summer 2017 - THE NEW MAIN ST
Outdoor Retailer - Summer 2017 - 51
Outdoor Retailer - Summer 2017 - 52
Outdoor Retailer - Summer 2017 - 53
Outdoor Retailer - Summer 2017 - 54
Outdoor Retailer - Summer 2017 - 55
Outdoor Retailer - Summer 2017 - BREAD+BUTTER
Outdoor Retailer - Summer 2017 - 57
Outdoor Retailer - Summer 2017 - PADDLING HARDGOODS
Outdoor Retailer - Summer 2017 - 59
Outdoor Retailer - Summer 2017 - 60
Outdoor Retailer - Summer 2017 - 61
Outdoor Retailer - Summer 2017 - HIKING ESSENTIALS
Outdoor Retailer - Summer 2017 - 63
Outdoor Retailer - Summer 2017 - WHAT A TRAIL RUNNER WANTS
Outdoor Retailer - Summer 2017 - 65
Outdoor Retailer - Summer 2017 - COUNTER CULTURE
Outdoor Retailer - Summer 2017 - 67
Outdoor Retailer - Summer 2017 - THE VIEW
Outdoor Retailer - Summer 2017 - 69
Outdoor Retailer - Summer 2017 - 70
Outdoor Retailer - Summer 2017 - 71
Outdoor Retailer - Summer 2017 - 72
Outdoor Retailer - Summer 2017 - 73
Outdoor Retailer - Summer 2017 - HOW I GOT HERE
Outdoor Retailer - Summer 2017 - 75
Outdoor Retailer - Summer 2017 - 76
Outdoor Retailer - Summer 2017 - 77
Outdoor Retailer - Summer 2017 - #REPLIFE
Outdoor Retailer - Summer 2017 - 79
Outdoor Retailer - Summer 2017 - FROM THE ROAD
Outdoor Retailer - Summer 2017 - 81
Outdoor Retailer - Summer 2017 - 82
Outdoor Retailer - Summer 2017 - 83
Outdoor Retailer - Summer 2017 - 84
Outdoor Retailer - Summer 2017 - 85
Outdoor Retailer - Summer 2017 - 86
Outdoor Retailer - Summer 2017 - 87
Outdoor Retailer - Summer 2017 - BACKSTORY
Outdoor Retailer - Summer 2017 - Cover3
Outdoor Retailer - Summer 2017 - Cover4
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