Outdoor Retailer - Summer 2019 - 17
CASE STUDY
it work for customers and your store. While
a loyalty program should have one coordinator or manager, plan to have multiple departments involved.
You don't need to give away as much as
you think you do to gain a customer's loyalty.
Look at what your store has to offer and connect your customers with your store's values,
events, community engagement or whatever
it is that makes your store special.
And, if you're setting up a new program,
don't set it and forget it. Pay attention to what
you're getting and what you're giving.
"You're giving part of your margin away
in hopes that your customers are rewarding
you with more loyalty and sales," saysHealthy
Living's Lesser-Goldsmith. "If you don't have
good data analytics, it could get out of control,
which is what happened with conventional
grocery stores, many of which have since
IT DOESN'T MAKE SENSE TO AWARD SOMEONE A
COOKIE OR KOMBUCHA IF THEY DON'T VALUE THOSE
REWARDS. THE ABILITY TO TARGET CUSTOMERS WITH
CUSTOM OFFERS GIVES A LOYALTY PROGRAM LEGS.
canceled or tweaked their programs," LesserGoldsmith says that at first, he was skeptical
that the deals Healthy Living Market was offering were enough to get people signed up.
MEASURE YOUR SUCCESS
According to The Loyalty Report 2017,
shoppers are enrolled in as many as 14 loyalty programs but they're only really able to
engage with seven. Commit to developing a
program that gets your customers attention
and keeps it, and your sales will confirm your
strategy is working.
"It turns out, people will go out of their way
to save $2," says Lesser-Goldsmith. Healthy
Living's sign-ups in the first three months
blew its goals for engagement out of the water.
But that's not the only measure of success.
"Topline sales went up immediately," he
says. "And we're keeping an eye on bottom
line sales and tweaking the program to make
sure they improve. We're putting time and
brainpower into watching the numbers and
making sure our Core Shopper program
meets our needs and delivers a customer experience we want." O.R.
Summer 2019 / OUTDOOR RETAILER 17
https://www.onewarmcoat.org/bulkcoats/
Outdoor Retailer - Summer 2019
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2019
OUTDOOR RETAILER - SUMMER 2019
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
CASE STUDY
IDEAS
SUSAN WOOD
JO CASSIN
EMPLOYEE OF THE MONTH
RESEARCH
THE SPINDLE
PROOF LAB
APPLACHIAN TRAIL
BREAD+BUTTER
FOOTWEAR
STYLE
GEAR STORIES
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2019 - OUTDOOR RETAILER - SUMMER 2019
Outdoor Retailer - Summer 2019 - Cover2
Outdoor Retailer - Summer 2019 - 1
Outdoor Retailer - Summer 2019 - CONTENTS
Outdoor Retailer - Summer 2019 - 3
Outdoor Retailer - Summer 2019 - 4
Outdoor Retailer - Summer 2019 - 5
Outdoor Retailer - Summer 2019 - 6
Outdoor Retailer - Summer 2019 - THE PULSE
Outdoor Retailer - Summer 2019 - HEADLINES
Outdoor Retailer - Summer 2019 - 9
Outdoor Retailer - Summer 2019 - MERCHANDISING
Outdoor Retailer - Summer 2019 - 11
Outdoor Retailer - Summer 2019 - MARKETING
Outdoor Retailer - Summer 2019 - BIG PICTURE
Outdoor Retailer - Summer 2019 - CASE STUDY
Outdoor Retailer - Summer 2019 - 15
Outdoor Retailer - Summer 2019 - 16
Outdoor Retailer - Summer 2019 - 17
Outdoor Retailer - Summer 2019 - 18
Outdoor Retailer - Summer 2019 - IDEAS
Outdoor Retailer - Summer 2019 - SUSAN WOOD
Outdoor Retailer - Summer 2019 - JO CASSIN
Outdoor Retailer - Summer 2019 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2019 - 23
Outdoor Retailer - Summer 2019 - RESEARCH
Outdoor Retailer - Summer 2019 - 25
Outdoor Retailer - Summer 2019 - THE SPINDLE
Outdoor Retailer - Summer 2019 - 27
Outdoor Retailer - Summer 2019 - 28
Outdoor Retailer - Summer 2019 - 29
Outdoor Retailer - Summer 2019 - 30
Outdoor Retailer - Summer 2019 - 31
Outdoor Retailer - Summer 2019 - PROOF LAB
Outdoor Retailer - Summer 2019 - 33
Outdoor Retailer - Summer 2019 - 34
Outdoor Retailer - Summer 2019 - 35
Outdoor Retailer - Summer 2019 - 36
Outdoor Retailer - Summer 2019 - 37
Outdoor Retailer - Summer 2019 - APPLACHIAN TRAIL
Outdoor Retailer - Summer 2019 - 39
Outdoor Retailer - Summer 2019 - 40
Outdoor Retailer - Summer 2019 - 41
Outdoor Retailer - Summer 2019 - 42
Outdoor Retailer - Summer 2019 - 43
Outdoor Retailer - Summer 2019 - 44
Outdoor Retailer - Summer 2019 - BREAD+BUTTER
Outdoor Retailer - Summer 2019 - 46
Outdoor Retailer - Summer 2019 - FOOTWEAR
Outdoor Retailer - Summer 2019 - STYLE
Outdoor Retailer - Summer 2019 - 49
Outdoor Retailer - Summer 2019 - 50
Outdoor Retailer - Summer 2019 - 51
Outdoor Retailer - Summer 2019 - GEAR STORIES
Outdoor Retailer - Summer 2019 - 53
Outdoor Retailer - Summer 2019 - THE VIEW
Outdoor Retailer - Summer 2019 - 55
Outdoor Retailer - Summer 2019 - 56
Outdoor Retailer - Summer 2019 - 57
Outdoor Retailer - Summer 2019 - 58
Outdoor Retailer - Summer 2019 - 59
Outdoor Retailer - Summer 2019 - HOW I GOT HERE
Outdoor Retailer - Summer 2019 - 61
Outdoor Retailer - Summer 2019 - #REPLIFE
Outdoor Retailer - Summer 2019 - FROM THE ROAD
Outdoor Retailer - Summer 2019 - 64
Outdoor Retailer - Summer 2019 - Cover3
Outdoor Retailer - Summer 2019 - Cover4
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