Outdoor Retailer - Summer 2019 - 5
FIRST WORDS
In It Together
THERE IS ONE WORD YOU WILL FIND REPEATED over and over again in this issue of Outdoor
Retailer magazine: community. As writer Latria Graham says of the efforts of The Spindle to
be a gathering place for creatives rather than just a store where bike apparel is sold (page 26),
"This is not a marketing strategy." The outdoor industry just can't help being about community. It's what makes the retailers, manufacturers, reps, athletes, writers, activists, visonaries,
designers, and dreamers in this business tick. It's what makes the outdoor recreation economy different than other marketplaces where commerce trumps connectivity. Community is
also, oddly enough, what makes the outdoor industry such a vibrant business.
The outdoor industry never meant to be an industry. It began when people who loved to
escape into the wild needed better tools for the experience. But it turned out that the same
innovation, adaptability, and commeraderie (as well as a no-fear attitude of 'hey, if I go out of
business, I'll just go climbing') are the qualities that make business-real, sustainable, culturechanging business-thrive. Now that this outdoor industry has proved it can sway the market,
it can begin to make a real difference beyond sales.
Because the outdoor industy is a community, it's also willing to be open, to change, to listen,
to have the hard conversations, and make the bold choices needed to lead and grow. Community
means we are willing to work together. After all, that is our business.
JENNIFER PELKEY
Editorial Director
EDITORIAL AND DESIGN
EDITORIAL DIRECTOR
EDITOR
PHOTO EDITOR
ART DIRECTOR
COPY EDITOR
Jennifer Pelkey
Doug Schnitzspahn
Andrew Kornylak
John McCauley
Bevin Wallace
BUSINESS
VICE PRESIDENT
Marisa Nicholson
PUBLISHER
Ryan Johnson
ASSOCIATE PUBLISHER
TIm McManus
SALES DIRECTOR
Krista Dill
SENIOR ACCOUNT EXECUTIVES
Andria Klinger, Paul Dillman
ACCOUNT EXECUTIVES
Adam Kingston,
Dave Nielson, Robert O'Quinn
PRODUCTION DIRECTOR
Nan McDowell
EXECUTIVE VICE PRESIDENT
Joe Randall
ADDRESS
31910 Del Obispo, Suite 200, San Juan Capistrano, CA 92675
WEB
OutdoorRetailer.com
Produced in collaboration with Hed Hi Media.
Outdoor Retailer is a trademark owned exclusively by Emerald
Expositions, LLC.
Copyright © 2019, Emerald Expositions, LLC. All rights reserved.
http://www.OutdoorRetailer.com
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Outdoor Retailer - Summer 2019
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2019
OUTDOOR RETAILER - SUMMER 2019
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
CASE STUDY
IDEAS
SUSAN WOOD
JO CASSIN
EMPLOYEE OF THE MONTH
RESEARCH
THE SPINDLE
PROOF LAB
APPLACHIAN TRAIL
BREAD+BUTTER
FOOTWEAR
STYLE
GEAR STORIES
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2019 - OUTDOOR RETAILER - SUMMER 2019
Outdoor Retailer - Summer 2019 - Cover2
Outdoor Retailer - Summer 2019 - 1
Outdoor Retailer - Summer 2019 - CONTENTS
Outdoor Retailer - Summer 2019 - 3
Outdoor Retailer - Summer 2019 - 4
Outdoor Retailer - Summer 2019 - 5
Outdoor Retailer - Summer 2019 - 6
Outdoor Retailer - Summer 2019 - THE PULSE
Outdoor Retailer - Summer 2019 - HEADLINES
Outdoor Retailer - Summer 2019 - 9
Outdoor Retailer - Summer 2019 - MERCHANDISING
Outdoor Retailer - Summer 2019 - 11
Outdoor Retailer - Summer 2019 - MARKETING
Outdoor Retailer - Summer 2019 - BIG PICTURE
Outdoor Retailer - Summer 2019 - CASE STUDY
Outdoor Retailer - Summer 2019 - 15
Outdoor Retailer - Summer 2019 - 16
Outdoor Retailer - Summer 2019 - 17
Outdoor Retailer - Summer 2019 - 18
Outdoor Retailer - Summer 2019 - IDEAS
Outdoor Retailer - Summer 2019 - SUSAN WOOD
Outdoor Retailer - Summer 2019 - JO CASSIN
Outdoor Retailer - Summer 2019 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2019 - 23
Outdoor Retailer - Summer 2019 - RESEARCH
Outdoor Retailer - Summer 2019 - 25
Outdoor Retailer - Summer 2019 - THE SPINDLE
Outdoor Retailer - Summer 2019 - 27
Outdoor Retailer - Summer 2019 - 28
Outdoor Retailer - Summer 2019 - 29
Outdoor Retailer - Summer 2019 - 30
Outdoor Retailer - Summer 2019 - 31
Outdoor Retailer - Summer 2019 - PROOF LAB
Outdoor Retailer - Summer 2019 - 33
Outdoor Retailer - Summer 2019 - 34
Outdoor Retailer - Summer 2019 - 35
Outdoor Retailer - Summer 2019 - 36
Outdoor Retailer - Summer 2019 - 37
Outdoor Retailer - Summer 2019 - APPLACHIAN TRAIL
Outdoor Retailer - Summer 2019 - 39
Outdoor Retailer - Summer 2019 - 40
Outdoor Retailer - Summer 2019 - 41
Outdoor Retailer - Summer 2019 - 42
Outdoor Retailer - Summer 2019 - 43
Outdoor Retailer - Summer 2019 - 44
Outdoor Retailer - Summer 2019 - BREAD+BUTTER
Outdoor Retailer - Summer 2019 - 46
Outdoor Retailer - Summer 2019 - FOOTWEAR
Outdoor Retailer - Summer 2019 - STYLE
Outdoor Retailer - Summer 2019 - 49
Outdoor Retailer - Summer 2019 - 50
Outdoor Retailer - Summer 2019 - 51
Outdoor Retailer - Summer 2019 - GEAR STORIES
Outdoor Retailer - Summer 2019 - 53
Outdoor Retailer - Summer 2019 - THE VIEW
Outdoor Retailer - Summer 2019 - 55
Outdoor Retailer - Summer 2019 - 56
Outdoor Retailer - Summer 2019 - 57
Outdoor Retailer - Summer 2019 - 58
Outdoor Retailer - Summer 2019 - 59
Outdoor Retailer - Summer 2019 - HOW I GOT HERE
Outdoor Retailer - Summer 2019 - 61
Outdoor Retailer - Summer 2019 - #REPLIFE
Outdoor Retailer - Summer 2019 - FROM THE ROAD
Outdoor Retailer - Summer 2019 - 64
Outdoor Retailer - Summer 2019 - Cover3
Outdoor Retailer - Summer 2019 - Cover4
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