Outdoor Retailer - Summer 2019 - 8
THE PULSE
THIS LAND IS YOUR LAND
Boulderers tackle a
problem at North
Carolina's worldrenowned Rumbling
Bald climbing area in
Chimney Rock State
Park. LWCF funds were
instrumental in
protecting the park .
HEADLINES
Common Ground
THE FIRST FEW MONTHS OF 2018 WERE BUSY
ones for Jessica Wahl on Capitol Hill. Working
then as the Outdoor Industry Alliance (OIA)
government affairs manager, she toggled
between different committees and hearings,
leading recreation policy efforts for the industry in Washington, D.C. The job wasn't new-
she'd been lobbying for years-but this season
was different.
Wahl recognized that a unique confluence
of political opportunities-the type that only
appears once or twice every decade-was
8 OUTDOOR RETAILER
/ Summer 2019
poised to surface at the end of the year: A lame
duck Congress was about to intersect with
delayed funding discussions, and a pile of already-negotiated public lands' management
bills were lying around, gathering dust while
they awaited political process.
Capitalizing on this situation, Wahl spent
that spring and summer navigating the marble halls, running from meeting to meeting,
planting seeds in the minds of Congressional
staffers: a massive, multi-dimensional, bipartisan package of public lands' bills, perhaps?
Staff took to her idea quickly. Louis
Geltman, policy director at Outdoor Alliance,
remembers going to meetings with Wahl,
where she'd casually introduce the idea of an
omnibus package. "Somewhere along the line
it went from, 'What do you think about this?'
to 'Maybe we can include this in a public lands'
package,' to 'We can include this in the public
lands package,'" he says.
Wahl, Geltman, and a cohort of other recreation advocates figured that, with enough
support, there was a decent chance they could
Andrew Kornylak
The biggest public lands bill of the past decade passed with bipartisan support in an age of
toxic politics. Here's how it happened.
by Emma Murray
Outdoor Retailer - Summer 2019
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2019
OUTDOOR RETAILER - SUMMER 2019
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
CASE STUDY
IDEAS
SUSAN WOOD
JO CASSIN
EMPLOYEE OF THE MONTH
RESEARCH
THE SPINDLE
PROOF LAB
APPLACHIAN TRAIL
BREAD+BUTTER
FOOTWEAR
STYLE
GEAR STORIES
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2019 - OUTDOOR RETAILER - SUMMER 2019
Outdoor Retailer - Summer 2019 - Cover2
Outdoor Retailer - Summer 2019 - 1
Outdoor Retailer - Summer 2019 - CONTENTS
Outdoor Retailer - Summer 2019 - 3
Outdoor Retailer - Summer 2019 - 4
Outdoor Retailer - Summer 2019 - 5
Outdoor Retailer - Summer 2019 - 6
Outdoor Retailer - Summer 2019 - THE PULSE
Outdoor Retailer - Summer 2019 - HEADLINES
Outdoor Retailer - Summer 2019 - 9
Outdoor Retailer - Summer 2019 - MERCHANDISING
Outdoor Retailer - Summer 2019 - 11
Outdoor Retailer - Summer 2019 - MARKETING
Outdoor Retailer - Summer 2019 - BIG PICTURE
Outdoor Retailer - Summer 2019 - CASE STUDY
Outdoor Retailer - Summer 2019 - 15
Outdoor Retailer - Summer 2019 - 16
Outdoor Retailer - Summer 2019 - 17
Outdoor Retailer - Summer 2019 - 18
Outdoor Retailer - Summer 2019 - IDEAS
Outdoor Retailer - Summer 2019 - SUSAN WOOD
Outdoor Retailer - Summer 2019 - JO CASSIN
Outdoor Retailer - Summer 2019 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2019 - 23
Outdoor Retailer - Summer 2019 - RESEARCH
Outdoor Retailer - Summer 2019 - 25
Outdoor Retailer - Summer 2019 - THE SPINDLE
Outdoor Retailer - Summer 2019 - 27
Outdoor Retailer - Summer 2019 - 28
Outdoor Retailer - Summer 2019 - 29
Outdoor Retailer - Summer 2019 - 30
Outdoor Retailer - Summer 2019 - 31
Outdoor Retailer - Summer 2019 - PROOF LAB
Outdoor Retailer - Summer 2019 - 33
Outdoor Retailer - Summer 2019 - 34
Outdoor Retailer - Summer 2019 - 35
Outdoor Retailer - Summer 2019 - 36
Outdoor Retailer - Summer 2019 - 37
Outdoor Retailer - Summer 2019 - APPLACHIAN TRAIL
Outdoor Retailer - Summer 2019 - 39
Outdoor Retailer - Summer 2019 - 40
Outdoor Retailer - Summer 2019 - 41
Outdoor Retailer - Summer 2019 - 42
Outdoor Retailer - Summer 2019 - 43
Outdoor Retailer - Summer 2019 - 44
Outdoor Retailer - Summer 2019 - BREAD+BUTTER
Outdoor Retailer - Summer 2019 - 46
Outdoor Retailer - Summer 2019 - FOOTWEAR
Outdoor Retailer - Summer 2019 - STYLE
Outdoor Retailer - Summer 2019 - 49
Outdoor Retailer - Summer 2019 - 50
Outdoor Retailer - Summer 2019 - 51
Outdoor Retailer - Summer 2019 - GEAR STORIES
Outdoor Retailer - Summer 2019 - 53
Outdoor Retailer - Summer 2019 - THE VIEW
Outdoor Retailer - Summer 2019 - 55
Outdoor Retailer - Summer 2019 - 56
Outdoor Retailer - Summer 2019 - 57
Outdoor Retailer - Summer 2019 - 58
Outdoor Retailer - Summer 2019 - 59
Outdoor Retailer - Summer 2019 - HOW I GOT HERE
Outdoor Retailer - Summer 2019 - 61
Outdoor Retailer - Summer 2019 - #REPLIFE
Outdoor Retailer - Summer 2019 - FROM THE ROAD
Outdoor Retailer - Summer 2019 - 64
Outdoor Retailer - Summer 2019 - Cover3
Outdoor Retailer - Summer 2019 - Cover4
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