Outdoor Retailer - Winter 2019 - 18
THE PULSE
ROCK AND A HARD PLACE
Caught in the middle between
Chinese hegemony and Trump
Adminstration intransigence,
outdoor consumers are most
likely to feel the squeeze.
The Price of Protection
New tariffs are ushering in an age of uncertainty in the Asia-dependent outdoor industry. One thing is certain, however: With a
25-percent increase looming, manufacturers are scrambling to adapt.
by Lou Dzierzak
AT OUTDOOR RETAILER SUMMER MARKET IN JULY, THE INDUSTRY SHARED A COLLECTIVE SENSE
of enthusiasm. With a new trade show schedule in place and a much anticipated Bureau of
Economic Analysis report announcing the outdoor recreation economy accounted for 2.2 percent of GDP in 2016, outdoor brands had an optimistic view of the future.
Like a summer thunderstorm over the Great Plains, fast-moving events turned that positive
vibe into uncertainty, however. On September 18, 2018, after an initial round of $50 billion
tariffs had failed to deliver results, President Trump announced a second round of tariffs on
$200 billion of goods from China.
The new round of duties included a 10 percent tariff effective September 24, 2018, and
growing to 25 percent on January 1, 2019. Although the Trump administration's positions on
trade often shift according to outdoor industry brands and trade associations who monitor
them, the new tariffs will affect a long list of materials and components vital to the construction of apparel and gear for outdoor recreation.
18 OUTDOOR RETAILER
/ Winter 2019
The abrupt application of the tariffs had a
ripple effect. Outdoor brands moved quickly
to address price increases for winter products being shipped to specialty retailers.
Faced with this complicated dilemma, brand
managers shifted their work schedules to
evaluate supply chain and manufacturing contracts and relationships. While this
change from focusing on product design,
marketing, and sales to parsing the potential next steps of the Trump administration's
trade policy is hard to measure and quantify,
it will surely affect product offerings going
forward-as well as prices.
PASSING ON PRICE INCREASES
The September 24 tariff walloped a long list
of outdoor products running the gamut from
wool socks to knives to knit hats. "On Monday
morning, all of a sudden, the prices of all of the
goods in our warehouse went up 10 percent,"
says Dominic Chenelia, director of sales and
marketing at Chaos Headwear in the U.S. "The
new tariff hit every fall season order. We're
Andrew Kornylak
CASE STUDY
Outdoor Retailer - Winter 2019
Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2019
OUTDOOR RETAILER - WINTER 2019
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
WHITNEY CONNELL
SHERYL DEBOARD
EMPLOYEE OF THE MONTH
RESEARCH
NEPTUNE’S REVIVAL
MOVING THE NEEDLE
SKI TRADITIONS
BREAD+BUTTER
KNOW YOUR WINTER SPORTS
MADE IN AMERICA
WORK WEAR
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
Outdoor Retailer - Winter 2019 - OUTDOOR RETAILER - WINTER 2019
Outdoor Retailer - Winter 2019 - Cover2
Outdoor Retailer - Winter 2019 - 1
Outdoor Retailer - Winter 2019 - CONTENTS
Outdoor Retailer - Winter 2019 - 3
Outdoor Retailer - Winter 2019 - 4
Outdoor Retailer - Winter 2019 - 5
Outdoor Retailer - Winter 2019 - 6
Outdoor Retailer - Winter 2019 - 7
Outdoor Retailer - Winter 2019 - 8
Outdoor Retailer - Winter 2019 - THE PULSE
Outdoor Retailer - Winter 2019 - HEADLINES
Outdoor Retailer - Winter 2019 - 11
Outdoor Retailer - Winter 2019 - MERCHANDISING
Outdoor Retailer - Winter 2019 - 13
Outdoor Retailer - Winter 2019 - MARKETING
Outdoor Retailer - Winter 2019 - BIG PICTURE
Outdoor Retailer - Winter 2019 - GLOBAL PERSPECTIVE
Outdoor Retailer - Winter 2019 - 17
Outdoor Retailer - Winter 2019 - CASE STUDY
Outdoor Retailer - Winter 2019 - 19
Outdoor Retailer - Winter 2019 - 20
Outdoor Retailer - Winter 2019 - IDEAS
Outdoor Retailer - Winter 2019 - WHITNEY CONNELL
Outdoor Retailer - Winter 2019 - SHERYL DEBOARD
Outdoor Retailer - Winter 2019 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Winter 2019 - 25
Outdoor Retailer - Winter 2019 - RESEARCH
Outdoor Retailer - Winter 2019 - 27
Outdoor Retailer - Winter 2019 - NEPTUNE’S REVIVAL
Outdoor Retailer - Winter 2019 - 29
Outdoor Retailer - Winter 2019 - 30
Outdoor Retailer - Winter 2019 - 31
Outdoor Retailer - Winter 2019 - 32
Outdoor Retailer - Winter 2019 - 33
Outdoor Retailer - Winter 2019 - MOVING THE NEEDLE
Outdoor Retailer - Winter 2019 - 35
Outdoor Retailer - Winter 2019 - 36
Outdoor Retailer - Winter 2019 - 37
Outdoor Retailer - Winter 2019 - SKI TRADITIONS
Outdoor Retailer - Winter 2019 - 39
Outdoor Retailer - Winter 2019 - 40
Outdoor Retailer - Winter 2019 - 41
Outdoor Retailer - Winter 2019 - 42
Outdoor Retailer - Winter 2019 - BREAD+BUTTER
Outdoor Retailer - Winter 2019 - KNOW YOUR WINTER SPORTS
Outdoor Retailer - Winter 2019 - 45
Outdoor Retailer - Winter 2019 - MADE IN AMERICA
Outdoor Retailer - Winter 2019 - 47
Outdoor Retailer - Winter 2019 - WORK WEAR
Outdoor Retailer - Winter 2019 - 49
Outdoor Retailer - Winter 2019 - COUNTER CULTURE
Outdoor Retailer - Winter 2019 - 51
Outdoor Retailer - Winter 2019 - THE VIEW
Outdoor Retailer - Winter 2019 - 53
Outdoor Retailer - Winter 2019 - 54
Outdoor Retailer - Winter 2019 - 55
Outdoor Retailer - Winter 2019 - 56
Outdoor Retailer - Winter 2019 - 57
Outdoor Retailer - Winter 2019 - HOW I GOT HERE
Outdoor Retailer - Winter 2019 - 59
Outdoor Retailer - Winter 2019 - #REPLIFE
Outdoor Retailer - Winter 2019 - 61
Outdoor Retailer - Winter 2019 - FROM THE ROAD
Outdoor Retailer - Winter 2019 - 63
Outdoor Retailer - Winter 2019 - 64
Outdoor Retailer - Winter 2019 - Cover3
Outdoor Retailer - Winter 2019 - Cover4
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