Contents: Departments P. 12 P. 44 9 THE PULSE 10 HEADLINES Climbing gyms are the future of the outdoors. 12 MERCHANDISING Here's how to create the perfect tabletop display. 14 MARKETING You can beat online algorithms with your passion. 15 BIG PICTURE Protect Our Winters AF gets out the vote. 16 GLOBAL PERSPECTIVE Learn Global Sales Guys' coolseeking secrets. 18 CASE STUDY How new tariffs might crush the outdoor industry. 21 IDEAS 22 WHITNEY CONNELL The new kid brings passion to Hays Co. Outfitters. 23 SHERYL DEBOARD The native Alaskan is definitely in her element. 24 EMPLOYEE OF THE MONTH P. 48 P. 52 Adventure 16's Mark Castberg loves his retail life. 26 RESEARCH #SafeOutside sheds light on sexual harassment. 43 BREAD+BUTTER 44 KNOW YOUR WINTER SPORTS These packages will match your customers' needs. 46 MADE IN AMERICA Photos: (clockwise from top left) Ben Duke, Andrew Kornylak (x2), Danny Klimetz Meet manufacturers getting it done in the U.S.A. 48 WORK WEAR Outdoor style for farmers, artists, and musicians. 50 COUNTER CULTURE This Bellingham shop is a community anchor. PLUS 52 THE VIEW Through the lens of Merrell's 50 State Project. 58 HOW I GOT HERE Rue Mapp tells how Outdoor Afro was born. 60 #REPLIFE Erik Weber was born into the rep business. 62 FROM THE ROAD Why retailers and guides should partner up. Winter 2019 / OUTDOOR RETAILER 3