Outdoor Retailer PULSE The Winter 2019 HEADLINES / MERCHANDISING / MARKETING / BIG PICTURE / GLOBAL PERSPECTIVE / CASE STUDY ASPIRATONAL REACH Michael O'Rourke stretches for a hold at the Austin Bouldering Project during the gym's annual Southwest Boulderfest competion in Austin, Texas. FUTURE OF THE SPORT Gyms Go Big The biggest, most exciting, most diverse space in the outdoor industry is inside. Climbing gyms contintue to boom and they are changing the dynamics of the industry. by Aaron H. Bible Photograph by Jacob Bodkin Winter 2019/ OUTDOOR RETAILER 9