Outdoor Retailer BREAD+BUTTER Winter 2020 THE STORY OF GEAR / STYLE / COUNTER CULTURE The Perfect Fit PLUSH PLUS Megan Murph is all smiles in Aventura's Willa Sweater ($125; aventuraclothing.com). Photograph by Andrew Kornylak Outdoor brands are finally paying attention to people of size-and the real winners are those oncefrustrated customers who have been left out in the cold for far too long. By Latri a Graham Winter 2020/ OUTDOOR RETAILER 53http://www.aventuraclothing.com