BREAD+BUTTER / Hardgoods The Story of Gear There's an overwhelming amount of outstanding technical ski and snowboard gear out there. So how to differentiate one great product from another on crowded shelves? The best gear does more than perform at a high level, it tells a story that resonates with customers. This gear has a story. by Doug Schnitzspahn 2 1 3 5 4 54 OUTDOOR RETAILER / Winter 2020 Photographs by Andrew Kornylak