1. ATOMIC Grateful Dead Bent Chetler 120 6 Atomic athlete and ski designer Chris Benchetler created the art for this limitededition beauty to honor his favorite band (even if he's too young to ever have seen Jerry rip). It sold out on the Teton Gravity Research website nearly as soon it was made available and brought the faithful into specialty retail shops. $1,000; atomic.com 2. DYNAFIT Hoji Free 7 8 The holy grail for AT ski boots is finding the perfect balance between downhill stability and uphill touring ease of movement. Lots of boots claim to solve that equation, but Dynafit's Hoji comes with an authentic origin story: A yearslong partnership between pro ripper Eric "Hoji" Hjorleifson and product-development guru Fritz Barthel, who created Dynafit's first-ever touring bindings. $900; dynafit.com 3. MOUNTAINFLOW ECO-WAX Hot Wax Dirty secret: Most ski wax is made from pe- troleum and leeches out into the snow underfoot. Eco-minded skiers and riders can feel better about their impact with this 100% plant-based wax. $19; mountainflow ecowax.com 4. COALITION SNOW Myth Jennifer Gurecki created Coalition Snow with a straightforward, powerful mission: to build skis and snowboards by women for women. The beautiful Myth puts that ethos front-and-center in shop windows. $499; coalitionsnow.com 5. NORDICA Enforcer Free 104 Nordica's Enforcer line has been pulling down awards from core publications including Powder and Freeskier. Credit that reliability to input from Austrian freeskiing beast Stefan Hausl, who has helped develop the line since its launch in 2012. $750; nordica.com 6. DAHU Écorce the pain out of difficult fits with innovations including a hinged entry system and plush Italian liner. It's an easy answer for comfort seekers. $899; skidahu.com 7. SKIDA Alpine Hat and Tour Neckwarmer Corinne Prevot founded stylish winter headwear brand Skida when she was in high school and she has remained committed to a local ethos as the brand has grown and moved to Burlington, Vermont. Skida puts production in the hands of sewers in both the Green Mountain state and Nepal. $36 hat, $22 neckwarmer; skida.com 8. FLYLOW Crowe Jacket and Maine Line Gloves Flylow is the brand of choice for no-nonsense hard chargers. That well-deserved rep comes from owners Dan Abrams and Megan Michelson. Abrams has kept the brand local in Denver and Tahoe, and Michelson earned respect as a telemark world champ and editor at Skiing. $280 jacket, $65 gloves; flylowgear.com O.R. A team of former execs from Black Diamond and Burton introduced this new ski boot that seeks to take Winter 2020/ OUTDOOR RETAILER 55http://www.skidahu.com http://mountainflowecowax.com http://mountainflowecowax.com http://www.atomic.com http://www.skida.com http://www.coalitionsnow.com http://dynafit.com http://www.nordica.com http://flylowgear.com