The Daily - February 1, 2019 - 62

Bread+Butter
N E W

E X H I B I T O R S

Clockwise from top left: Plum,
Stay Warm Apparel, Superdry,
Skullcandy, Fix Manufacturing,
Dahu Sports USA.

The Newcomers
Swing by and say hello to these first-time
Snow Show exhibitors, from clever tools for
riders to a revolutionary new alpine boot.
By Cameron Martindell
Fix Manufacturing
VO422-SL

Born in a garage in Laguna Beach,
California, Fix Manufacturing specializes in wearable and portable
tools for action sports. Company
founder Tony Zentil is a skate,
snow, and bike enthusiast who
takes pride in offering a product
line of quality tools with optimal
performance, function, and accessibility. Extreme sports athletes are
well aware that they often have to
build, tune, and repair their equipment on the spot. Zentil designed
each of the tools in collaboration
with athletes such as X Games
gold-medal snowboarder Eero
Ettala, skateboarding icon Steve
Caballero, and BMX legend Mike
Clark. Fix offers four tools: The
Powder Pliers (snowboard), The
Board Sword (skate), The Wheelie
Wrench (bike), and the brandnew Kraken (surf). Also check out
the brand's All-time Belt, created
to fit and carry any of the tools.

Superdry
32089-UL

Superdry focuses on high-quality
products that fuse vintage Americana and Japanese-inspired graphics with British style. The brand's
purpose: "We create the clothes-
our customers create the stories."
Superdry commits to innovation,
excellence, and serving customers
who are defined by attitude, not
age. It seeks out quality fabrics,
authentic vintage washes, unique

/ SNOW SHOW 2019

detailing, hand-drawn graphics, and tailored fits with diverse
styling. Superdry is focused on offering affordable, premium-quality
clothing, accessories, and footwear
complemented by new lifestyle
categories such as Sport and Snow.
Worldwide, there are 515 Superdry
branded locations in 46 countries.

Skullcandy
31113-UL

The lifestyle audio brand, which
has exhibited at the Show in years
past, lives by its mission: It wants
people to not just listen to their
music but to feel it. Founded at the
center of music and boardsports,
Skullcandy drives innovation in
audio experiences from groundbreaking technology in its headphones to once-in-a-lifetime music
events featuring emerging artists
who inspire and move its culture
forward. Based in Park City, Utah,
Skullcandy designs, markets,
and distributes audio products
through a variety of distribution
channels globally, with international offices in Tokyo, Zurich,
London, Shenzhen, and Vancouver, as well as through partners
in some of the most important
cultural hubs in the world.

Stay Warm Apparel
38014-UL

Making products that make
people's lives better is the driving
ethos of Stay Warm Apparel. The
founders live in cold climates, and

they wanted a product line that
was "cool, fresh, amazing quality,
and would keep us warm." The line
includes heated gloves, hoodies,
and socks. Memory foam slippers
are brand-new to the collection at
the Show. "Check out our booth
and try the 'hottest' new item to
hit the market for yourself," says
owner Michael Weiss. "Get in early
for exclusives, specials, and to see
what else we have in our pipeline."

Dahu Sports USA
VO423-SL

With new North American
headquarters in Eagle, Colorado,
Switzerland-designed Dahu Swiss
Ski Boot makes its debut in the
U.S. here at the Snow Show. The
new boot is a ground-breaking
modular design that reimagines
the alpine ski boot. Intended to
be sold in specialty ski and snow
retail stores nationwide, the boot
consists of a Grilamid plastic shell
with a series of strategic cutouts, a

hinged Corsair entry system, and
a luxurious Italian-made inner
Cambium boot liner that's unlike
any ski-boot liner on the market.
Check out the full story on page 26
of the Day 1 issue of The Daily.

Plum

32149-UL

Plum is a ski-binding specialist
based in Haute-Savoie, France.
Born from the passion of the Felisaz family, the Plum story began
in 2005 in the Chamonix Valley
focusing on only using products
made in France. With a speciality
in precision bar turning, the brand
has developed a number of ski
bindings including the lightweight
Guide. In 2014, Plum developed
a splitboard binding system. The
bindings are sold on the brand's
website, fixation-plum.com, and
they also offer package deals to include skis, skins, ski crampons, and
splitboards as well as Plum-branded ski and snowboard apparel.

http://www.fixation-plum.com

The Daily - February 1, 2019

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