The Daily - Day 1 - June 18, 2019 - 10

Pulse
S N O W

THE

H E A D L I N E S

B I G

P I C T U R E

S H O W

2 0 1 9

B O O T H

Experiential
Learning

Showgoers flocked to Chatfield State Park to try
out Summer Market's hot new gear.
By Jenn Fields
skies prevailed midmorning-a boon for the companies relying on some
rays on the beach at Chatfield State Park.
Several sunscreen companies were showing their products, including
Summer Market newcomer Spot My UV, maker of a waterproof dot
that sticks to your skin and lets you know when you need to apply more
sunscreen by changing color. I met cofounder Derek Jouppi, who was
placing the purple dots and a dab of sunscreen on visitors to Spot My
UV's booth. The dots on my arm quickly faded to clear with the application of sunscreen. An hour later, the dot on my forearm was lavender
under the Colorado sun-time to reapply.
Jouppi, who is a competitive canoe racer, walked the Show for the
first time last year and decided to attend as a vendor this year. "Everyone here has been burned," he said. Spot My UV is trying to prevent
skin cancer, and the 5-year-old company is offsetting its carbon and
has partnered with 1% For the Planet. Next up for the brand is a biodegradable spot.
When the sun emerged, traffic picked up at the Costa booth, which
was handing out dozens of sunglasses to demo on SUPs on the water.
"I'd say we'll demo 50 pair today, and that's a low number," said Costa
sales rep Missy McDaniel. As she unloaded new sunglasses from Costa's
Untangled collection, Bill Poupart explained how the frames are molded from pellets made from recycled fishing nets, the glass in the lenses
is recycled, and the nose and ear pads come from the recycled soles of
shoes. "We're a very cause-oriented company, and we always have been,
but we weren't telling anyone," McDaniel said.
Down at the beach, Peter Hall, founder of Hala Gear, was encouraging attendees to test out Hala's inflatable SUPs with carbon-fiber backbones. Hall grew up in Denver and learned to surf in Australia during
a semester in college. "What started as a distraction-a way to surf
water in Colorado-has become a full-time business," said Hall, who
runs Hala out of Steamboat Springs. People perched atop Naish and Sol
paddleboards floated peacefully in the background.

/ SUMMER MARKET 2019

Every so often, the pop-pop-pop
of a paintball gun perked ears at
the Demo Experience. Summer
Market newcomer PepperBall was
demonstrating its paintball guns by
firing pepper-filled balls at a wooden Sasquatch target. (For safety,
the balls were filled with a neutral
material.) The idea: It's a nonlethal
way to protect yourself, both from
fellow humans and grizzlies. "Denver P.D. uses this," said PepperBall
vice president of consumer sales
Chris Hartnett, who showed me
the 1.7-pound TCP paintball pistol.
At the next booth over, I found
Blue Dinosaur bars. "We're the
number one bar in Australia," said
executive director Frederic Leforestier. Leforestier claimed the bars
have less sugar and cleaner ingredients than most bars in the U.S.
market. The blueberry-flavored bar
I sampled somehow tasted exactly
like fresh blueberries.

Meanwhile, at Stasher's booth,
the company was giving out its
reusable silicone zip bags filled
with chilled fresh fruit and
veggies. "The seal is the secret
sauce," said PR director Ashley
Gonias. "It took us three years to
develop it." Stashers are endlessly reusable, she added, but if
something does happen, "We will
take your Stasher back. We have
a recycling program."
The Stasher bags were one
of a few great new finds at the
Demo Experience for Bruce
McClintock, who runs a Colorado-based social-impact guiding
company called Hike for Life.
"Part of our mantra is, help
preserve the great outdoors," he
said. "The fact that it's reusable
is great."
Hudson Lindenberger contributed
to this report.

S COT T M A R T I N

THE DEMO EXPERIENCE STARTED OUT OVERCAST YESTERDAY, BUT SUNNY

The Daily - Day 1 - June 18, 2019

Table of Contents for the Digital Edition of The Daily - Day 1 - June 18, 2019