The Daily - Day 1 - June 18, 2019 - 54

Bread+Butter
N E W

E X H I B I T O R S

Clockwise from top right:
Girlfriend Collective, Save the
Boundary Waters, Uncharted Supply
Co., Rivian, and Beat Outdoor Gear.

The New Kids

Every show brings a crop of new brands with
fresh products and ideas. Swing by these
booths and welcome the new arrivals to
Summer Market. By Cameron Martindell
Rivian

Beat Outdoor Gear

Rivian is the maker of the world's
first Electric Adventure Vehicles.
Rivian's designers and engineers
share a passion for the outdoors
and the desire to protect it for
future generations. They've spent
years in the field, learning from
surfers, skiers, climbers, cyclists,
hikers, mountain bikers, and snowboarders-young and old, near and
far-to develop a lineup of all-electric vehicles that are as capable as
they are sustainable. Preorders for
the five-passenger R1T pickup and
seven-passenger R1S SUV are now
being accepted in North America.
Deliveries will begin late 2020.

Beat Outdoor Gear is a lifestyle
and performance brand that
reflects a sense of empowerment,
creativity, and movement. It's
committed to producing quality
design, unparalleled construction,
and unique fit. From sunglasses
to sports bras, the collections are
inspired by a passion for fitness and
the outdoors, catering to individual
body types, shapes, and sizes. Beat
Outdoor Gear works closely with its
factories and mills to seek out the
latest innovations in fibers, textiles,
and workmanship. The company
also makes a line of support products that provide compression.

Salt Life

Caribbean Sol

Salt Life is an authentic and
aspirational lifestyle brand that
embraces those who love the ocean
and everything associated with
living the "Salt Life." Founded
in 2003 by four avid watermen
from Jacksonville Beach, Florida,
the brand has widespread appeal
with ocean enthusiasts worldwide.
From fishing, diving, and surfing
to beach fun and sun-soaked relaxation, the Salt Life brand says,
"I live the Salt Life." Numerous
professional athletes and ambassadors in the fishing, surfing, and
diving-as well as the rock, pop,
and country music worlds-have
an alliance with the brand through
cross-marketing partnerships.

Caribbean Sol is an all-natural,
biodegradable, environment- and
people-friendly brand of sun and
skin care. The company offers a
full line of sunscreen, tanning oils,
after-sun, and bath and body care.

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Uncharted Supply Co.
24138-SL

On a mission to equip people
with the means to stay safe,
Uncharted Supply Co. is bringing
emergency preparedness to the
masses with its expansion into
the wholesale and brick-andmortar retail space. In addition
to upgrading its flagship product,
the Seventy2 PRO Pack, the company introduces a new packraft

/ SUMMER MARKET 2019

weighing just over three pounds
that can be inflated without tools
in just 45 seconds. The new Triage Kit is packed with necessities
to take care of an avid adventurer
or an everyday citizen in emergency situations, from a broken
bone to a broken tent pole. The
kit's compact, packable, rip-proof
bag holds 12 essential tools.

Girlfriend Collective
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Girlfriend Collective makes ethically manufactured activewear
from recycled materials, turning
old water bottles and fishing nets
into high-performance activewear
in an SA8000-certified factory
that guarantees fair wages, free
catered meals, exercise breaks, and
a safe and healthy environment for

workers. With leggings available
in XXS-6XL and bras in XS-3XL,
Girlfriend aims for accessibility in
price and sizing, full transparency,
and never putting their bottom line
before what's best for the planet.

Campaign to Save the
Boundary Waters
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The Boundary Waters is America's most visited wilderness. This
campaign is the leading effort to
protect Minnesota's public lands
from sulfide-ore copper mining.
More than 300 businesses, from
Minnesota-based outfitters to
national outdoor retailers, have
joined the Boundary Waters Business Coalition, showing support
for the protection of the Boundary
Waters Canoe Area Wilderness.
The Daily - Day 1 - June 18, 2019

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