The Daily - Day 1 - June 18, 2019 - 61

Non-Profit Passport Challenge
9 a.m.-6 p.m., 20474-SL
To complete the challenge, visit
each participating nonprofit booth
in Advocacy Alley to learn about
their work. Find the answer to each
passport question to be entered to
win a $1,300 prize package. Deadline
is Day 3 at 10 a.m.
Tincup Mountain Whiskey Tintype
Photo Sessions
9 a.m.-6 p.m., 34071-UL
Grab a friend and come over to
the Tincup booth for a free taste
of whiskey and your own Tintype
group photo.
Ultimate Direction's Blind Taste
Test
9 a.m.-6 p.m., 42031-UL
Ultimate Direction introduces the
first-ever taste-free soft bottle material called PEEVA, and you're invited
to try it in a blind taste test. Using a
unique laminate of polyethelene and
EVA, PEEVA ensures athletes enjoy
the taste of water, not the plastic or
sports drink residue commonly found
in soft bottles. PEEVA will be used in
the new Body Bottle II 500 and the
1.5- and 2-liter Reservoirs.
Retailer Orientation
9:30-10:30 a.m., MR113
Need a cup of coffee and a lay of
the land? Join Outdoor Retailer's
Attendee Relations team for Retailer Orientation and get more information about the Show, including
show areas, floor plan, and where to
find food and beverages.

S COT T M A R T I N

Active Trends SS21
10-11 a.m., Trend + Design Center
(315-LL)
The Parisian trend office Inmouv,
which specializes in active sport, is
pleased to present its vision of Outdoor Sport for the SS21 season. International sales manager Adrian Verin
will present Inmouv's new directions
in styles, colors, materials, finishes,
and prints for Summer 2021 to nourish
your creativity. The agency will also
present its latest product creations,
silhouettes, and must-haves from its
new Active Style lab trend book.
Brand Loyalty Isn't Dead: How to
Get Customers to Commit to a
Sustainable Relationship in 2019
10-11 a.m., Hyatt Regency Denver at
the Colorado Convention Center
With marketing budgets shrinking
and expectations growing every
quarter, the premium placed on
sustainable revenue has never been

greater. Tyler Sickmeyer, marketing thought leader and founder of
Fidelitas Development, will show attendees how to turn customers into
loyal brand evangelists (Hint: don't
discount!). Marketers who convince
customers to enter into a long-term
relationship with their brands will
enjoy an evergreen source of repeat
business. This entertaining look into
the modern methodology of brand
loyalty will cover strategically developing your brand's story, the art
of capturing and keeping customers' attention, the "WIIFM Factor,"
five brand loyalty trends you can't
afford to ignore, reward systems
that work, and three fail-proof tactics for earning positive reviews.
Climate Neutral: It's Time for All
Brands to Act
10-11 a.m., The Camp (55117-UL)
The climate is warming, it's our
fault, and the time for action is
now. Join moderator Alex Honnold
and Climate Neutral cofounders
Peter Dering and Jonathan Cedar
for a frank discussion on the type
of pragmatic, measurable action
all brands can and should take. Immediate action on climate change
is not only possible, it's easier and
cheaper than many companies
think. Join to discuss a simple framework that all companies can use
today to build total climate neutrality
into corporate sustainability efforts.
The Healing Power of Outdoor
Recreation and the Powerful Role
Parks Play in our Everyday Lives
10-11 a.m., Hyatt Regency Denver at
the Colorado Convention Center
Outdoor recreation is emerging as
one of the leading tools being used
to address emotional and psychological well-being. Whether it's a
military family's feeling of isolation,
a veteran's struggle with PTSD, or an
individual affected by neurological
challenges, the outdoors provides a
physical setting and space for community building, therapy, and healing.
Join Ivan Levin of the National Park
Trust as he moderates a discussion
with a panel of organizations working
with unique communities around the
country on the important contributions the outdoors provides to
improving quality of life. Panelists
include: Suzi Guardia, Blue Star Families; Kyle Martin, Outdoor Mindset.
Retail Buyer Buddy Program
10-11 a.m., Outdoor Retailer Flag
in the Foyer
New to Outdoor Retailer or just

HONNOLD TAKES CLIMATE ACTION

The Free Solo superstar is backing a big plan to cut down on carbon.
When Peak Design's Peter Dering and BioLite's Jonathan Cedar joined together
to create Climate Neutral (climateneutral.org), a nonprofit dedicated to making
it easy for outdoor brands (and brands beyond the outdoor industry) to fight
climate change by cutting their carbon footprint to zero, the duo brought in some
serious firepower. Alex Honnold will be backing the organization at the panel
"Climate Neutral: It's Time for All Brands to Act" at The Camp today, during which
the nonprofit will officially launch. Want to learn even more? Check out the full
feature in this issue of The Daily on page 36. -D.S.

want a fresh set of eyes on Summer
Market? Meet at the Outdoor Retailer
Flag in the foyer for the Retail Buyer
Buddy Program. Gain perspectives
on new products and brands and
meet other retailers who you can join
up with to shop the show floor.
Social Studies
10-11 a.m., The RANGER Station
(VO322-SL)
From URL to IRL, RANGE founder
Jeanine Pesce and digital marketing
manager Lisa Dougherty break down
all you need to know about the evolution of influencer marketing and the
complicated relationship between social media and the outdoor industry.
Darn Tough Vermont's Maple Bacon
Creemees
10 a.m.-3 p.m., 39022-UL
Would it be Outdoor Retailer without
a Maple Bacon Creemee? Stop by the
Darn Tough booth everyday to enjoy
the must-try Summer Market snack.
Wigwam's Run for Your Cause
10 a.m.-5:30 p.m. 51081-UL

As part of its launch of SynchroKnit
technology, Wigwam invites showgoers to run on a treadmill at the
booth for 30-minute slots, and the
brand will donate 100 pairs of socks
to the nonprofit of the runner's choice.
All runners will also receive a pair of
SynchroKnit running socks. (A supply
of running shoes will be available for
loan.) Check for available running times
and sign up at tiny.cc/10uw7y.
Design Workshop-Dressing Plus
Size Women in Style: A Design,
Fitting, and Grading Workshop
11 a.m.-12 p.m., Trend + Design Workshop (315-LL)
Designer and VP of Skea, Melodie
Miller will host a hands-on workshop
sharing her knowledge and experience
on dressing plus-size women in style.
Everyone wants to look good in their
clothing, and choosing a flattering
style is where that starts. Designing
for plus-size women requires special
attention to style selection, fitting,
and grading. In this workshop, Miller
will share the steps she takes to
assure great-fitting garments, while

SUMMER MARKET 2019

http://www.climateneutral.org http://www.tiny.cc/10uw7y

The Daily - Day 1 - June 18, 2019

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