The Daily - Day 1 - June 18, 2019 - 62

Outdoor Retailer Summer Market 2019
I N F O

Join OtterBox and She Explores for
a panel discussion, Adventure Moms:
Getting Out There (with and without
your kids).
Lunch with Polar Explorer John
Huston
11:30 a.m.-1 p.m., 51041-UL
Nobody knows more than John Huston
about preparing for cold weather
and how to eat to stay warm. At the
Backpacker's Pantry booth, Huston will
be serving up its new Outdoorsman
meals, which have at least 500 calories
and over 30g of protein per serving-
and are guaranteed to give you the
energy you need for the Show.

PUTTING IT OUT THERE

The executive director of OUT There Adventures (outthereadventures.org), Elyse
Rylander worked as a paddling instructor and guide, and always felt lucky to find
communities and support as someone who identifies as LGBTQ+. Recognizing
that this is not true for all members of the queer community, especially teens, she
founded the organization to create a safer space for the healing benefits of time
outside. "Unlike many urban spaces that prize moving in prescribed linear movement and a broader culture that offers limited narratives on what it means to be
queer in the U.S., the natural world reflects queer identity in everyting from the
ways flora and fauna interact to the fact that it is physically impossible to move in
a straight line for long. For a community that is often told it is 'unnatural,' making
these connections is paramount." Rylander will be on the panel Appreciation vs.
Appropriation (today, June 18, 2-3 p.m., Hyatt Regency Denver). -D.S.

providing examples of what works
and what doesn't work. In addition,
she will problem-solve fitting and
grading challenges in the workshop.
From Frenemies to Best Friends:
Turning the Threat of Brands Going
Direct Into a Win-Win by Putting
the Customer First
11 a.m.-12 p.m., The Camp (55117-UL)
There is no way around it: Today's
consumers have never had more options when it comes to shopping, and
their expectations from both retailers
and brands have never been greater.
Brands are increasingly launching
direct-to-consumer channels, but
what does that mean for the retailer? To thrive (and survive), retailers
must adjust to this new retail reality
by focusing on creating differentiated customer experiences, delivering
customer value, and working closely
with brands to develop a strategy

where everyone wins. This session
will explore: direct-to-consumer
trends and how they impact retail,
best practices for how to approach
this new retail reality, and strategies
and tactics for developing successful retailer-brand relationships.
Identify, Understand, and Embrace
Overlanding
11 a.m.-12 p.m., Overland Experience,
34149-UL
Join Brian McVickers, chief business
development officer of Overland
Journal, and others in the overland
space to understand this growing
adventure-minded consumer group.
Learn who the audience of overland
is and how that audience connects to
the outdoor industry.
Panel Discussion with She Explores
and Women on the Road
11 a.m.-12 p.m., 46085-UL

/ SUMMER MARKET 2019

Lunch & Learn: Strengthening
Community & Diversity with Mario
Stanley
12-1 p.m., 36072-UL
Grab lunch and join rock-climbing
expert Mario Stanley at the Beyond
Clothing booth for this interactive
session on ways to build diversity
and strengthen your community (or
your business) through storytelling. Stanley is a successful climbing
coach who specializes in building
communities within organizations.
SPARK 2020 Meet-Up
12-1 p.m., The RANGER Station
(VO322-SL)
Spark 2020 is an event bringing
together stakeholders of the outdoor
DEI (diversity, equity, inclusion) community to connect, network, and share
resources. Please join a daily meet-up
to engage with those working toward
the same intention, goals, and mission.
A Centennial Confluence of Music
and Activism
12-1:30 p.m., The Camp (55117-UL)
Join the National Parks Conservation
Association in its 100th year, along
with indie-folk band The Infamous
Flapjack Affair and other partners
for a musical journey through national parks along the Colorado River
basin. This event pairs live music with
a condensed screening of the new
award-winning documentary Confluence, followed by a panel discussion
with the filmmakers and other key
voices who tell the story of people's
connection to these fragile landscapes.
Monumental Movements
12-1:30 p.m., Trend + Design Center
(315-LL)
Immersive retail-tainment, social
shopping, rising middle classes in
developing markets and shrinking
middle classes in developed mar-

kets, the circular economy, and the
scramble for more sustainable fibers
are disrupting traditional retail environments around the world. Understanding the strategies global brands
are utilizing to profit from these
trends and how global shoppers are
reacting to these strategies are essential in repositioning your business
for the next phase in apparel retail.
OIA Industry Lunch: Working
Together to Advance Diversity,
Equity, and Inclusion in the
Outdoor Industry
12-1:30 p.m., Hyatt Regency Denver at
the Colorado Convention Center
Please join OIA and Camber Outdoors
for a discussion of the work being
done by many different participants
in the outdoor industry who share the
end goal of making the industry more
diverse, equitable, and inclusive. This
session will discuss the challenges
and opportunities in the work of DEI
and acknowledge that achieving our
diversity goals requires collaboration,
skill sets, and leadership by many
different organizations and individual leaders. Panelists: Teresa Baker,
African American Nature and Parks
Experience; Dr. Carolyn Finney, author
of Black Faces, White Spaces; Diana
Seung, Camber Outdoors. Moderator:
Lise Aangeenbrug, Outdoor Foundation. Box lunches will be available on a
first-come, first-served basis.
Open Climb
12-2 p.m., High Altitude Den
(32083-UL)
Come boulder at the climbing wall in
the High Altitude Den.
Quesadilla Bar with Jetboil
12-2 p.m., 51030-UL
Build your own quesadilla with the
Jetboil Summit Skillet.

Live Art with Lucas Beaufort
12-5:30 p.m., 46117-UL
Smartwool is pleased to host artist
Lucas Beaufort, who will paint two
50-by-50-inch canvas paintings
that will be auctioned off when the
brand's related collection launches
to consumers. All proceeds from the
auction will be donated to Protect
Our Winters. Beaufort has collaborated with surf and outdoor brands
and draws inspiration from his travels
and outdoor culture to create his
abstract, expressive artwork.
Keynote: The Art of Suffering Well,
Presented by Kirstie Ennis
1-2 p.m, 36072-UL

CO U R T E SY E LYS E RY L A N D E R

S H O W

http://www.outthereadventures.org

The Daily - Day 1 - June 18, 2019

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