The Daily - Day 1 - June 18, 2019 - 65

Times best-selling author Dave Canterbury will discuss Bushcraft basics.
Based on Canterbury's "10 C's of
Survivability," this clinic will focus
on the most important basic survival
skills needed to craft resources from
the wilderness. Bonus: Peek into
Canterbury's pack for a look at his
personal essentials.
Climbing EDU: Anchors
2:30-3:30 p.m., High Altitude Den
(32083-UL)
Come learn about climbing anchors from experts at the American Alpine Club.
Empowering Designers to Rapid
Prototype
2:30-3:30 p.m., Trend + Design
Center (315-LL)
Technology in the hands of product
designers leads to innovation, more
impactful products, and ultimately
more efficient and sustainable product
development. Join Andrew Deceuster,
product design and development professor at Utah State University, as he
demonstrates innovative new practices in product prototyping. Deceuster

will host a second interactive workshop at 1 p.m. on Wednesday, June 19.
Influencer Panel: How Brands are
F*%king it Up
2:30-3:30 p.m., 36072-UL
Influencer marketing is a part of all
business models. Held in the Beyond
Clothing booth and headlined by Jen
Widerstrom, Emily Schromm, and
Matt Lloyd, this panel of three of the
brightest business minds will offer
the influencer's perspective on how
brands can maximize their return
and how best to work with influencers. Topics will include strategically
selecting the right influencers for
your brand and the do's and don'ts of
negotiation and activation planning.
More. Better. Faster: How to
Scale Your Omni-Channel
Product Content Machine
2:30-3:30 p.m., The Camp (55117-UL)
Producing a single product description is easy. Producing 300, 1,000 or
10,000 a season is hard. It can also
be slow and expensive. But it doesn't
have to be. Talkoot CEO Brian Hennessy spent the last decade building

a team and perfecting a process that
turns out over 50,000 accurate and
engaging product descriptions a year
for global clients like Adidas, Burton,
Carhartt, Reebok, and Rossignol.
In this talk, Hennessy will share the
mistakes he made scaling his product
content machine so you don't have
to. You'll learn how to fine-tune your
process, establish quality standards,
and scale your production without
busting your budget-or losing your
marbles. This session will repeat on
Wednesday at 9 a.m. in MR212.
Glow Getter Party
3-3:30 p.m., 44112-UL/44114-UL
Come cheer the few, the proud, the
strong, the sparkly: Summer Market's first Girl Gang! We're having
a #girlboss party at the adjoining
Noso Patches and Katherine Homes
booths. Come say hi to artist and
activist Katherine Homes (#wildlifebossbabe) and Noso Patches'
Kelli Jones (#ecobossbabe). Plus
we're helping Title Nine find its
next T9 Movers & Makers! Our
booths are right next to each other-on purpose!

The Recco SAR Helicopter Detectors
Arrive In North America
3-4 p.m., 34121-UL
The Recco rescue network is growing
around the world with the launch of
the Recco SAR (Search and Rescue)
Helicopter Detector system in North
America. The technology is being
deployed by Montana's Two Bear
Air Rescue, the Utah Department of
Public Safety, and Vancouver's North
Shore Rescue. Please join us for a VIP
look at this exciting new development
and the opportunity to connect with
experts in the search-and-rescue
community, leading brands that are
integrating Recco rescue technology
into their products, and Recco staff.
Beer Pong for Prizes
3-5 p.m., 37116-UL
Stop by the Outdoor Tech booth.
We have a keg, a beer-pong table,
cups, and a lot of stuff you want.
Throw a ping-pong ball into a cup
and win a prize.
Afternoon Buzz: AAC & POW Climb
3:30-4:30 p.m., High Altitude Den
(32083-UL)
http://www.peakrefuel.com http://www.finnegan.com http://www.finnegan.com
The Daily - Day 1 - June 18, 2019

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