The Daily - Day 1 - June 18, 2019 - 66

Outdoor Retailer Summer Market 2019
I N F O

Join the American Alpine Club (AAC)
and Protect Our Winters (POW)
staffers, as well as pro climbers, in
a discussion about "POW Climb,"
a newly launched partnership to
engage the climbing community to
confront climate change.
Cotton Incorporated: Activewear
Trend Forecast-2021-2022
3:30-4:30 p.m., Trend + Design
Center (315-LL)
Cotton Incorporated's annual active
forecast details cutting-edge lifestyle
inspiration, inspirational color stories,
and the latest cotton fabric innova-

tions for the 2021-22 season. Jenna
Caccavo, senior trend forecaster and
fashion marketer with Cotton Incorporated, will be presenting.
Developing a Sustainable Hemp
Fiber Supply Chain in the U.S.
3:30-4:30 p.m., Hyatt Regency Denver
at the Colorado Convention Center
Outdoor Brands can be an instrumental partner in developing the U.S. hemp
supply chain. In order to raise awareness, this panel discussion with leading
experts can help lay the foundation
for creating a sustainable domestic
hemp-fiber supply chain in the U.S.

ADAPTIVE DESIGN

Come learn from a Target designer how to develop product for people living
with disabilities.
What can the outdoor industry learn from mega-retailer Target? How about
designing apparel for people with disabilities? In an effort to be more inclusive,
Target's Cat & Jack line now includes "sensory-friendly" apparel for kids with
sensory-processing sensitivities. For these adaptive pieces, the brand uses
heat-transferred labels, removes itchy embellishments, and incorporates flat
seams. Here at the Show, Mari Anderson Bogdan, Target's principal technical
designer of kids' apparel and a design leader with the shop's Design For All
initiative, will share her 18-plus years of expertise during the Design Workshop:
Designing for Disabilities session. She'll cover basic tools for designing adaptive apparel and offer a hands-on prototyping session as part of the event. "As
a technical designer, I'm always looking at ways to develop products that are
super functional and can help many different types of people," says Anderson
Bogdan. The adaptive line also uses side and back snaps and hidden openings to
make getting dressed easier for people with special needs. "Our team met with
real kids to understand what their needs are, then put our expertise to the test to
create the products. Without a doubt, this has been the most meaningful project
that I have been a part of." Catch Anderson Bogdan's interactive talk, tomorrow,
June 19 at 11:30 a.m. in the Trend + Design Center. -H.O.

/ SUMMER MARKET 2019

This session will educate attendees
on the current state of hemp fiber in
the U.S. and provide a future industry framework. Panelists, including
hemp farmers and hemp advocates,
will review the country's current state
of hemp fiber production, propose a
vision for the industry, explain requirements for demand generation to
achieve commercial viability, lay out
the timeframe horizons for having a
meaningful domestic crop production,
and recommend a call to action.
Plastic Pollution: We Are the
Problem and the Solution
3:30-4:30 p.m., The Camp (55117-UL)
4ocean is an ocean cleanup company
actively removing trash from the ocean
and coastlines while inspiring and educating individuals to work together for
cleaner oceans, one pound at a time.
We will be discussing marine debris
as a global issue, why it's important to
everyone, and what you can do to help.
Plastic does not only impact the ocean
and marine life but people as well;
plastic pollution has become both an
environmental and socioeconomic issue. Learn ways to make change, from
reducing single-use plastic to learning
how to properly recycle. This session
will repeat on Wednesday at 3:30 p.m.
at The RANGER Station.
Social Media Trend Report
3:30-4:30 p.m., Hyatt Regency Denver
at the Colorado Convention Center
Digital ad spending is on the rise, with
eMarketer projecting that in 2019,
Facebook's U.S. ad revenue will grow
to more than $28 billion. How can
brands create an effective strategy
to leverage the far-reaching power
of the world's largest social network?
Using examples from retail brands
that are successfully maximizing their
paid social ROI, Sarah Sanchez of CPC
Strategy, a thought leader in the digital
retail search industry, will describe
how to harness the power of Facebook
to address each step of the conversion
funnel-from brand-building through
creating customer loyalty. With an eye
toward best practices, this session will
share the most effective way to segment your audience, how to allocate
your budget for the best results, and
the most effective platforms for selling
products, events, and services.
The Power of Collaborations
3:30-4:30 p.m., The RANGER Station
(VO322-SL)
Sponsored by Maine Outdoor Brands,
this panel discussion will be moderated by Carolann Ouellette, the director

of Maine's new Office of Outdoor Recreation. Learn how large established
brands and small emerging brands
can leverage one another's strengths
in innovating new products, attracting
new customers and ultimately driving
sales. Panelists: James Morin of Flowfold, James Zabala of L.L.Bean, Jim
Hauptman of Portland brand-strategy
agency Blaze Partners.
Title Nine Movers & Makers
Celebration!
3:30-4:30 p.m., 44114-UL
Come meet a few difficult women. (Being difficult means we get sh*t done.)
Katherine Homes and Kelli Jones were
featured entrepreneurs by T9 founder
Missy Park, the original outdoor industry #badass. Drop off your business
card and learn more about the 2019
Title Nine Pitch Fest. Park supported
us; we want to support you.
The Future of Retail on Blockchain:
A Fjällräven Case Study and Demo
4-6 p.m., Outdoor Social Club (By
Registration)
Learn how Fjällräven is supporting
specialty retail through blockchain
technology. Prepare to have your
mind blown during this interactive
Happy Hour and leave with a new
perspective on digital advertising
in a blockchain era and score a free
Fjällräven Kånken!
Lentine Alexis at Eureka!
4-6 p.m., 51030-UL
Lentine Alexis will be giving a cooking demo at the Eureka booth on the
Ignite and Ignite Plus, featuring camp
pizza and sautéed mushroom toasts
with cheese.
Primus Campfire Cook-Off
4:30-5:30 p.m., 39105-UL
Join Primus for an action-packed
cook-off between rival brands Big
Agnes and Sierra Designs today-and
between professional chef Adam
Dulye and runner and outdoor cook
Morgan Sjogren tomorrow. Teams will
race the clock to cook a surprise meal
on Primus stoves. Bragging rights as
Campfire Cook-Off champ are on the
line. Proceeds benefit Leave No Trace
Center for Outdoor Ethics. There will
also be raffle prizes worth up to $350.
Heckling is highly encouraged!

HAPPY HOURS
Aloha Happy Hour
3-5 p.m., 31123-UL
Come join the Hawaiian exhibitors
for some liquid aloha, free product

T R ACY AS H L E Y

S H O W

The Daily - Day 1 - June 18, 2019

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