The Daily - Day 2 - June 19, 2019 - 58

Outdoor Retailer Summer Market 2019
T H E

S H O W

F L O O R

IN THE ZONES

terial suppliers that bring the latest
innovations, technologies, industrial
designs, and trends in the outdoor
industry to the Show. It's the place
for designers, R&D, and sourcing
teams from the outdoor, fashion, and
technology industries to find inspiration through trend boards and fabric
swatches for products that currently
only exist as ideas. The latest finished
goods in SOURCE are impressive, and
the raw materials here are even further
ahead of the game.
Don't miss: Hang out in the Designer
Lounge, a brand-new feature debuting
at Summer Market.

Be sure to visit these
happening areas of focus
sprinkled throughout the
show floor.
THE CAMP

LOCATION: UPPER LEVEL, 55117-UL
The Camp provides elevated education
on the show floor-from the latest issues
shops are facing to industry trends. The
Camp will focus on the people, stories,
products, and trends that help drive
traffic to retailers, and will provide daily
education to inspire fresh ways to think
and sell outdoor products year-round.
Don't forget to grab a cup of joe from
Purple Door Coffee!
Don't miss: Daily retailer-focused education on key issues, including DTC and
costly online advertising. Merchandising
workshops on Day 2 and Day 3 at 9 a.m.
Industry leaders sharing insight into business practices, inspiration, and ideas.

TENT CITY

Find a
moment
of Zen in
the CBD &
Wellness
Zone.

CBD & WELLNESS

LOCATION: STREET LEVEL, LOBBY B
The CBD market is booming, and the
latest products you want to see are at
Summer Market. Come and discover
new brands in the CBD, wellness, and
consumable categories.
Don't miss: This zone is situated in the
east lobby on street level, near the food
trucks-a great option if you also want
to grab a quick bite.

ELEMENT X NATIONAL GEOGRAPHIC UPCYCLE STATION

LOCATION: STREET LEVEL, VO201-SL
Join Element and National Geographic
at their upcycle station.
Don't miss: Score a free upcycled
screen-printed T-shirt.

HIGH ALTITUDE DEN

LOCATION: UPPER LEVEL, 32083-UL
The High Altitude Den is a dedicated
area for climbing brands and a hub for
climbing-focused education. The space
features a freestanding climbing boulder, and the American Alpine Club will
host daily climbing challenges, workshops, and belay certifications here.
Don't miss: Get your buzz on with
Bivouac Coffee. Get belay certified. On
Day 2, compete in the Mini Climbing
Olympics (starting at 9 a.m.) or the
Dyno comp (11 a.m.).

MADE IN AMERICA

LOCATION: STREET LEVEL,
NEXT TO REGISTRATION
In recognition of the growing interest
in domestic manufacturing, the Made
in America Product Showcase features
wares from U.S. manufacturers. This is
the place to discover products produced domestically as well as the spot
to pick up some merchandising ideas.
Don't miss: View top products made
in the U.S. Support brands choosing to
manufacture domestically.

OU@OR

LOCATION: HYATT REGENCY,
COLORADO CONVENTION CENTER
From the annual Industry Breakfast to
sustainability working groups, Outdoor
Industry Association's (OIA) panels
offer valuable industry education,
including retail business strategies, supply-chain best practices, product and
marketing trends, and recreation policy.
Don't miss: OIA's popular educational industry lunches will highlight
pressing industry topics, including
diversity, equity, and inclusion (DEI)
and sustainability.

OUTDOOR SOCIAL CLUB

LOCATION: STREET LEVEL, LOBBY F
The Outdoor Social Club provides attendees and exhibitors a space to gather at Summer Market to stay connected
and share show experiences. This is the
place where stories are told and shared.
Sink into a comfy couch and take the
pulse of Summer Market.
Don't miss: Get your photo taken at
the We Are Outdoor social media wall.
#weareOUTDOOR #OSC

OVERLAND EXPERIENCE
CURATED BY OVERLAND
JOURNAL

LOCATION: UPPER LEVEL, 34149-UL
The off-the-grid adventure has found a
home on the show floor in the Overland
Experience curated by Overland Journal.
This is a place to learn, network, and explore the category's merchandising story.
Don't miss: Discover the brands and
gear that will keep you humming
during your overland journey.

/ SUMMER MARKET 2019

PADDLE AREA

LOCATION: UPPER LEVEL
Need a water fix? Paddlers gravitate to
this show zone to connect and collaborate. The Paddle Area is where key paddle and watersports brands congregate
on the show floor. You will find boards,
boats, PFDs, and everything else for the
paddling lifestyle.
Don't miss: Test-drive the latest paddlesports gear at the Demo Experience on
Monday, June 17, at Chatfield State Park.

THE DAILY

LOCATION: UPPER LEVEL, 51001-UL
The Daily is the on-site hub for the official
publication of Outdoor Retailer Summer
Market. Connect with the team behind
The Daily and stay up-to-date on the
biggest stories of the Show.
Don't miss: Meet members of The Daily
team as they bring the publication to
life. See profiles and videos shot live for
publication in the next day's issue.

THE RANGER STATION
@VENTURE OUT

LOCATION: STREET LEVEL, VO322-UL
Trends and education are the focus
at The RANGER Station. Found in the
curated space of Venture Out, The
RANGER Station offers daily education,
workshops, trend updates, merchandising displays, and good conversations.
It's all about community.
Don't miss: Spark 2020 meet-ups. Artist
activations.

SOURCE

LOCATION: LOWER LEVEL
SOURCE hosts hundreds of raw ma-

LOCATION: STREET LEVEL, MR601
Compare tents and camping gear
side-by-side, climb in and play with
the latest innovations, and touch and
feel materials. Evaluate peak height,
sleeping capacity, or seasonality, and
explore the industry's best tents all in
one place.
Don't miss: Tent City is now inside the
Colorado Convention Center, and easily
accessible from exhibitor booths.

TEXTILE REPURPOSING
STATION

LOCATION: STREET LEVEL, 24141-SL
Student designers from the Utah State
University Outdoor Product Design &
Development program demonstrate
the upcycling of scrap materials into
functional and beautiful designs.
Don't miss: Pick up a free upcycled
chalk bag.

TREND + FABRIC BOARDS

LOCATION: LOWER LEVEL, FOUR
SEASONS PRE-FUNCTION SPACE
Check out the trends and fabrics making a statement in the design space.
Don't miss: Find inspiration here!

TREND + DESIGN CENTER

LOCATION: LOWER LEVEL,
BOOTH 315-LL
The Trend + Design Center, presented
by Chromuch, is where the design and
R&D community gathers to hear what's
next. From trend forecasting to industrial design and materials innovation,
the Trend + Design Center anchors
the supplier story at Summer Market
and serves the design audience with
a compelling variety of education and
networking events.
Don't miss: Daily Design Workshops
with leaders in the design space,
engaging rapid prototyping sessions,
trend and color forecasting.

VENTURE OUT

LOCATION: STREET LEVEL, NEXT TO
BELLCO THEATRE
Venture Out is the focused area at Summer Market where retailers can discover
modern outdoor trends and better understand how the definition of "outdoor"
is changing.
Don't miss: Summer Market 2019 features the most brands ever exhibiting
in Venture Out.

L AU R E N DA N I L E K

F R O M

The Daily - Day 2 - June 19, 2019

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