Outdoor Retailer - December 2020 - 15

BREATH OF LIFA

#RECREATERESPONSIBLY

Helly Hansen commits to support the
Conservation Alliance with its new mask.
We all miss the Show at the Colorado
Convention Center and the ways it supports
not just our businesses but also the nonprofits
who protect the places that sustain us. None
more so than The Conservation Alliance (conservationalliance.com), which raised funds
thanks to member brands doing everything
from selling pint glasses to raffling off gear at
their Outdoor Retailer booths. To help fight
the pandemic and support The Conservation
Alliance, Helly Hansen will be donating all
sales of its new Lifa face masks to the member-based organization, which has helped to
protect over 73 million acres of wild lands. The
three-layer masks use Helly's proprietary Lifa
fabric, which is breathable, fast-drying, and
comfy on the face. hellyhansen.com

BIKE
ACTION

Outdoor Industry
Association and
PeopleForBikes
(PFB) announced a
partnership to help
fight climate change.
PFB members -bicycle manufacturers and retailers-
will be able to join
the OIA's Climate
Action Corps, a collaborative model
for alignment, action, and accountability to achieve
industry-wide greenhouse gas emission reductions in
accordance with
Intergovernmental
Panel on Climate
Change guide-

lines. Through this
agreement, PFB
member companies will be able to
join the Corps and
access its exclusive
resources. " Climate
is so important to the
health of the bike industry, " says JJ Trout,
PFB chief of staff.
" Natural disasters
pose a threat to supply chains, directly
impacting folks who
want to ride bikes.
Today's consumer
cares about the planet and wants to align
with companies who
are listening to their
concerns and taking
action. outdoorindustry.org/climateaction

DON'T BE AN ASS

From top: Unsplash, Courtesy Helly Hansen, Courtesy Ski Kind

Join Winter Wildlands Alliance's Ski Kind initiative.
Ask the executive director of Winter Wildlands Alliance, Todd Walton, about the rules of WWA's new
Ski Kind initiative for the 2020/21 season, and he says: " Rule No. 1: Don't be a jackass. Rule No. 2:
See rule 1. " Walton is kidding-kind of. WWA is a national nonprofit organization founded 20 years
ago to promote and protect winter wildlands and to represent backcountry skiers and human-powered recreation on America's public lands. With those goals in mind, this winter-which is shoring
up to be very " backcountry based, " with tens of thousands of new skiers set to take up backcountry
skiing-WWA is encouraging everyone to beef up their commitment to " backcountry responsibility. "
The rules of Ski Kind are simple: Ski smart;
ski self-reliant; ski aware; ski respectful; ski
inclusive; and ski no trace. You can commit
to doing these-and spread the word-by
checking out the Ski Kind toolkit (skikind.
org/toolkitt). Says Walton: " This will be a
big winter for beginner backcountry skiers.
Since you were one once, be humble, be engaged, and support organizations that make
backcountry recreation possible. " -T.R.

The Recreate Responsibly Coalition has
released an important set of guidelines
for what is shaping up to be a busy winter
season in the outdoors.
As seasons change, so do our practices for
staying safe outside and protecting the places
where we play. With that in mind, the Recreate
Responsibly Coalition, which consists of 1,000
businesses, agencies, nonprofits, and influential voices, is sharing these tips to protect each
other and our natural landscapes:
KNOW BEFORE YOU GO Some areas can
become dangerous with winter conditions.
Research your destination, as roads and facilities may be closed in winter.
PLAN AHEAD Check local conditions and
prepare for the elements, packing extra layers,
waterproof clothing, and avalanche-safety gear
for the backcountry.
PLAY IT SAFE Know your limits and your gear.
Slow down and choose lower-risk activities to
reduce your risk of injury.
PRACTICE PHYSICAL DISTANCING
Be prepared to cover your nose and mouth.
When possible, opt to eat and rest outside. If
you feel sick, stay home.
EXPLORE LOCALLY Consider exploring locally, as driving and parking may be more challenging in winter. If you travel, be mindful of your
impact on local communities.
LEAVE NO TRACE Did you know that the
snow is our water supply? Keep our winter
playgrounds clean. Pack out any human or
pet waste. Be respectful of the land as well as
Native and local communities.
BUILD AN INCLUSIVE OUTDOORS
Everyone deserves to experience a winter
wonderland. Be an active part of making the
outdoors safe, accessible, and welcoming for
all identities and abilities.

December 2020 / OUTDOOR RETAILER 15

https://www.recreateresponsibly.org/ http://www.conservationalliance.com http://www.conservationalliance.com http://www.hellyhansen.com https://outdoorindustry.org/climateaction https://outdoorindustry.org/climateaction http://www.dustry.org/climate-action http:// https://www.skikind.org/ http:// https://www.skikind.org/

Outdoor Retailer - December 2020

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