Outdoor Retailer - December 2020 - 20
THE PULSE
" CLIMATE CHANGE MEANS THESE AREAS ARE
WARMER AND THESE ANIMALS ARE NOT GROWING
AS FINE OF A WOOL AS THEY DID PREVIOUSLY. THAT
IMPACTS US MASSIVELY. " - MICHAEL KLEINWORT, KORA OUTDOOR
sheep wool, " Kleinwort says.
However, as the climate warms, the superfine yak wool that Kora relies on is becoming harder and harder to find. Kleinwort
can't keep making garments entirely out of
yak wool like he has for the last decade and
certainly not at the same competitive market
price. This year, instead of 18.3 microns thick,
Kora collected fibers that were 18.9 microns-
a big difference in the world of wool. Kora's
next line will be the first in the company's history to incorporate blends in the products.
" Climate change means these areas are warm-
20 OUTDOOR RETAILER
/ December 2020
er and these animals are not growing as fine of
a wool as they did previously, " Kleinwort says.
" That impacts us massively. "
Yak wool is likely the first type of wool immediately impacted by the planet's rising
temperatures. A major factor is that high
elevations in the Himalayas and the Tibetan
Plateau have experienced a significant warming trend since 1975, according to a June
2020 study by the Indian Institute of Tropical
Meteorology. And warming is even more substantial in winter-when yaks are supposed to
be growing their warmest coats.
OTHER WOOL AND INSULATION COMPANIES
haven't reported significant quality changes
linked to climate, or at least not yet, says Jessie
Curry, manager of sustainable business innovation at Outdoor Industry Association.
Her team has been in contact with 75 companies who, this year, joined the Climate Action
Corps, the organization's group working to
reduce greenhouse gas emissions.
In the merino wool space, the wholesaler
and marketing organization the New Zealand
Merino Company is currently researching
climate change and exploring regenerative
farming, a method that uses farming and grazing to increase the soil's biodiversity. It's one
of the ways the collective's partner brands like
Icebreaker and Smartwool are building resilience against the global crisis into their sustainability commitments. Patagonia, though
not a partner, is as well.
Courtesy Kora
FINE DISTINCTION
As the climate warms, the
thickness of yak wool is
changing, forcing Kora to
rely more on blends.
Outdoor Retailer - December 2020
Table of Contents for the Digital Edition of Outdoor Retailer - December 2020
OUTDOOR RETAILER - DECEMBER 2020
CONTENTS
THE PULSE
HEADLINES
MARKETING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADERS
THE OR CHAT
RESEARCH AND RESOURCES
WELCOME TO THE PYROCENE
NATURE AS MEDICINE
FREERIDESTAN!
BREAD + BUTTER
BACKCOUNTRY BOOM
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - December 2020 - OUTDOOR RETAILER - DECEMBER 2020
Outdoor Retailer - December 2020 - Cover2
Outdoor Retailer - December 2020 - 3
Outdoor Retailer - December 2020 - 4
Outdoor Retailer - December 2020 - 5
Outdoor Retailer - December 2020 - 6
Outdoor Retailer - December 2020 - 7
Outdoor Retailer - December 2020 - 8
Outdoor Retailer - December 2020 - THE PULSE
Outdoor Retailer - December 2020 - HEADLINES
Outdoor Retailer - December 2020 - 11
Outdoor Retailer - December 2020 - 12
Outdoor Retailer - December 2020 - 13
Outdoor Retailer - December 2020 - 14
Outdoor Retailer - December 2020 - 15
Outdoor Retailer - December 2020 - 16
Outdoor Retailer - December 2020 - MARKETING
Outdoor Retailer - December 2020 - RETAIL 101
Outdoor Retailer - December 2020 - CASE STUDY
Outdoor Retailer - December 2020 - 20
Outdoor Retailer - December 2020 - 21
Outdoor Retailer - December 2020 - IDEAS
Outdoor Retailer - December 2020 - THOUGHT LEADERS
Outdoor Retailer - December 2020 - 24
Outdoor Retailer - December 2020 - THE OR CHAT
Outdoor Retailer - December 2020 - RESEARCH AND RESOURCES
Outdoor Retailer - December 2020 - 27
Outdoor Retailer - December 2020 - WELCOME TO THE PYROCENE
Outdoor Retailer - December 2020 - 29
Outdoor Retailer - December 2020 - 30
Outdoor Retailer - December 2020 - 31
Outdoor Retailer - December 2020 - 32
Outdoor Retailer - December 2020 - 33
Outdoor Retailer - December 2020 - NATURE AS MEDICINE
Outdoor Retailer - December 2020 - 35
Outdoor Retailer - December 2020 - 36
Outdoor Retailer - December 2020 - 37
Outdoor Retailer - December 2020 - FREERIDESTAN!
Outdoor Retailer - December 2020 - 39
Outdoor Retailer - December 2020 - 40
Outdoor Retailer - December 2020 - 41
Outdoor Retailer - December 2020 - 42
Outdoor Retailer - December 2020 - BREAD + BUTTER
Outdoor Retailer - December 2020 - BACKCOUNTRY BOOM
Outdoor Retailer - December 2020 - 45
Outdoor Retailer - December 2020 - GEAR GALLERY
Outdoor Retailer - December 2020 - 47
Outdoor Retailer - December 2020 - 48
Outdoor Retailer - December 2020 - 49
Outdoor Retailer - December 2020 - 50
Outdoor Retailer - December 2020 - 51
Outdoor Retailer - December 2020 - 52
Outdoor Retailer - December 2020 - 53
Outdoor Retailer - December 2020 - 54
Outdoor Retailer - December 2020 - 55
Outdoor Retailer - December 2020 - HOT PICKS
Outdoor Retailer - December 2020 - 57
Outdoor Retailer - December 2020 - THE VIEW
Outdoor Retailer - December 2020 - 59
Outdoor Retailer - December 2020 - FIELD NOTES
Outdoor Retailer - December 2020 - 61
Outdoor Retailer - December 2020 - 62
Outdoor Retailer - December 2020 - 63
Outdoor Retailer - December 2020 - 64
Outdoor Retailer - December 2020 - 65
Outdoor Retailer - December 2020 - 66
Outdoor Retailer - December 2020 - 67
Outdoor Retailer - December 2020 - 68
Outdoor Retailer - December 2020 - #SHOPLIFE
Outdoor Retailer - December 2020 - #REPLIFE
Outdoor Retailer - December 2020 - 71
Outdoor Retailer - December 2020 - 72
Outdoor Retailer - December 2020 - Cover3
Outdoor Retailer - December 2020 - BACKSTORY
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