Outdoor Retailer IDEAS December 2020 THOUGHT LEADERS / THE OR CHAT / RESEARCH RESEARCH SIA's annual participation report is full of data about who is getting on the hill-the industry has strength, but it needs to get more diverse. 22 OUTDOOR RETAILER / December 2020 SPLIT FIGURES Snowboard touring claimed 652,000 participants in the new study. Courtesy of POC The Numbers Are In