Contents: Departments P. 56 P. 64 9 THE PULSE 10 HEADLINES The shuttering of Powder has left a gaping hole in outdoor culture. Plus, SIA makes a big commitment to recognize and fight climate change. 17 MARKETING We need to tell more inclusive stories. 18 RETAIL 101 How to survive the insanity of the holiday season. 19 CASE STUDY What can thinning yak wool tell us about the state of supply chains as climate change continues? 22 IDEAS 23 THOUGHT LEADERS Nite Ize's Rick Case is a guiding light. Nocs Provisions' Chris McKleroy has a vision for the future. 25 THE OR CHAT Eight ways to improve your website's profitability 26 RESEARCH AND RESOURCES SIA releases its new participation study, and OIA speaks to the benefits of a Biden administration. P. 46 P. 23 43 BREAD + BUTTER 44 BACKCOUNTRY BOOM A winter of COVID-19 discontent is going to bring the crowds out to play in the backcountry. The hottest new products from outdoor brands 56 HOT PICKS Picture Organic's jacket made from sugarcane and PrimaLoft's biodegradable microfibers PLUS 58 THE VIEW We showcase the innovative work of photographers Michael Clark and Sofia Jamarillo. 68 FIELD NOTES This is the story of how a snowboarder stopped trying to be white and simply embraced her joy. 69 #SHOPLIFE Saying goodbye to Townsend Bertram & Co. 70 #REPLIFE Dan Egan shares secrets of the trade. 72 BACKSTORY The wildfires and the gaze of Quan Yin 4 OUTDOOR RETAILER / December 2020 Photos: (clockwise from top left) Lauren Danilek, Sofia Jaramillo, Carlo Nasisse, Possum Gear Strap 46 GEAR GALLERY