BREAD+BUTTER / Hot Pick Sugarcoat It Made from sugarcane processing waste and eschewing chemical processes to create the membrane, this waterproof/ breathable jacket redefines green. PICTURE DEMAIN JACKET The Demain Jacket is a protective three-layer shell made with bio-sourced polyester-made from sugarcane waste-and lined with an innovative Xpore membrane. These two new technologies further advance the brand's quest to fight climate change while keeping mountain shredders protected from bad weather. The 20k/25k Xpore membrane was developed by consumer electronics giant BenQ after years of R&D. It introduces a new method of creating nanopores using mechanical stretching instead of chemicals. The result is a solvent-free and PFC-free membrane that's two times lighter than competing membrane laminates on the market. | $500 picture-organic-clothing.com Available: Now Contact: marty@globalsalesguys.com 56 OUTDOOR RETAILER / December 2020 d Click the microphone icon to hear Julien Durant, co-founder of Picture, describe the process and philosophy behind the Demain Jacket. Words by Cameron Martindell Photographs by Lauren Danilekhttp://www.picture-organic-clothing.com