FIRST LIGHT Jaramillo got up long before dawn to snap this image of pro snowboarder and filmmaker Zeppelin Zeerip launching into Glory Bowl on Wyoming's Teton Pass. " Zeppelin is also a creative and understands what needs to be done for the perfect shot, " Jaramillo says. " He knew we had to go for it at just the right moment. " Elevate and Represent In her photography and films, Sofia Jaramillo is showing the world a new face of outdoor sports-and elevating established and aspiring women and BIPOC along the way. 64 OUTDOOR RETAILER / December 2020