PULSE Outdoor Retailer March 2021 The HEADLINES /MARKETING / RETAIL 101 / CASE STUDY SOCIAL MEDIA Build Equitable Partnerships Outdoor brands must learn how to cultivate ethical collaborations with influencers of color. See page 10. By Dani Reyes-Acosta INFLUENTIAL VOICES Quannah Chasinghorse (left), Deenaalee Chase Hodgdon, and Jody Potts speak at a rally at the Colorado Capitol during the 2019 Outdoor Retailer Winter Show. Photograph by Lauren Danilek March 2021 / OUTDOOR RETAILER 7