Outdoor Retailer PostShow 2019 - 64

Backstory
O N - S N O W

D E M O

Test Runs

CO U R T E SY S I A

After the Snow Show in Denver, more than 130 exhibiting brands gathered under blue skies at nearby Copper Mountain for the SIA/WWSRA
On-Snow Demo, February 4-5. "Copper always delivers the goods for
our annual demo," said SIA president Nick Sargent, as a group of industry leaders and media, along with Head athlete Wendy Fisher, grabbed
an 8 a.m. chairlift ride for first tracks on pristine corduroy. Sargent said
attendance at the demo was down from last year, but not as much as
expected, given a weekend separated the Snow Show from the Demo.
Even with a $90 price tag for attendees, spirits were high and traffic
was solid on both days. "The On-Snow gives brands the unique chance
to back up the claims they've made during the Show. Having the opportunity to test gear can sway some of the decisions on what models to
buy," said Elan marketing coordinator Ben Fresco. "Plus it's fun to get
on the hill and connect in a more natural way, which is the reason many
of us got into the snow business in the first place." From Nordic to randonée, from alpine to snowboard, the On-Snow Demo remains a pivotal
industry event for both socializing and writing orders. -Aaron Bible

64

/ SNOW SHOW 2019



Outdoor Retailer PostShow 2019

Table of Contents for the Digital Edition of Outdoor Retailer PostShow 2019

Outdoor Retailer PostShow 2019
Contents
Sound Bites
Headlines
The Pulse Booth
Big Picture
Marketing
Research
Going Solo
It’s Political
Top Gear
Fresh Take
Fabrication Debrief
Hot Booths
Faces
The Scene
On-Snow Demo
Outdoor Retailer PostShow 2019 - Outdoor Retailer PostShow 2019
Outdoor Retailer PostShow 2019 - Cover2
Outdoor Retailer PostShow 2019 - 1
Outdoor Retailer PostShow 2019 - 2
Outdoor Retailer PostShow 2019 - 3
Outdoor Retailer PostShow 2019 - Contents
Outdoor Retailer PostShow 2019 - 5
Outdoor Retailer PostShow 2019 - Sound Bites
Outdoor Retailer PostShow 2019 - 7
Outdoor Retailer PostShow 2019 - 8
Outdoor Retailer PostShow 2019 - 9
Outdoor Retailer PostShow 2019 - 10
Outdoor Retailer PostShow 2019 - Headlines
Outdoor Retailer PostShow 2019 - 12
Outdoor Retailer PostShow 2019 - 13
Outdoor Retailer PostShow 2019 - 14
Outdoor Retailer PostShow 2019 - 15
Outdoor Retailer PostShow 2019 - The Pulse Booth
Outdoor Retailer PostShow 2019 - 17
Outdoor Retailer PostShow 2019 - 18
Outdoor Retailer PostShow 2019 - 19
Outdoor Retailer PostShow 2019 - 20
Outdoor Retailer PostShow 2019 - 21
Outdoor Retailer PostShow 2019 - 22
Outdoor Retailer PostShow 2019 - 23
Outdoor Retailer PostShow 2019 - 24
Outdoor Retailer PostShow 2019 - 25
Outdoor Retailer PostShow 2019 - Big Picture
Outdoor Retailer PostShow 2019 - 27
Outdoor Retailer PostShow 2019 - Marketing
Outdoor Retailer PostShow 2019 - 29
Outdoor Retailer PostShow 2019 - Research
Outdoor Retailer PostShow 2019 - 31
Outdoor Retailer PostShow 2019 - 32
Outdoor Retailer PostShow 2019 - 33
Outdoor Retailer PostShow 2019 - Going Solo
Outdoor Retailer PostShow 2019 - 35
Outdoor Retailer PostShow 2019 - 36
Outdoor Retailer PostShow 2019 - 37
Outdoor Retailer PostShow 2019 - It’s Political
Outdoor Retailer PostShow 2019 - 39
Outdoor Retailer PostShow 2019 - 40
Outdoor Retailer PostShow 2019 - 41
Outdoor Retailer PostShow 2019 - Top Gear
Outdoor Retailer PostShow 2019 - 43
Outdoor Retailer PostShow 2019 - 44
Outdoor Retailer PostShow 2019 - 45
Outdoor Retailer PostShow 2019 - Fresh Take
Outdoor Retailer PostShow 2019 - 47
Outdoor Retailer PostShow 2019 - 48
Outdoor Retailer PostShow 2019 - 49
Outdoor Retailer PostShow 2019 - Fabrication Debrief
Outdoor Retailer PostShow 2019 - 51
Outdoor Retailer PostShow 2019 - 52
Outdoor Retailer PostShow 2019 - 53
Outdoor Retailer PostShow 2019 - Hot Booths
Outdoor Retailer PostShow 2019 - 55
Outdoor Retailer PostShow 2019 - Faces
Outdoor Retailer PostShow 2019 - 57
Outdoor Retailer PostShow 2019 - The Scene
Outdoor Retailer PostShow 2019 - 59
Outdoor Retailer PostShow 2019 - 60
Outdoor Retailer PostShow 2019 - 61
Outdoor Retailer PostShow 2019 - 62
Outdoor Retailer PostShow 2019 - 63
Outdoor Retailer PostShow 2019 - On-Snow Demo
Outdoor Retailer PostShow 2019 - Cover3
Outdoor Retailer PostShow 2019 - Cover4
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