Outdoor Retailer PreShow - 2019 - 8

First Words
T H E

D A I L Y

To the Future

WELCOME TO YOUR GUIDE TO THE 2019 SNOW SHOW.
I am excited to work with the team at Hed Hi Media to produce this
reboot of The Daily, Outdoor Retailer's official show daily publication.
The Hed Hi team has been working at the Outdoor Retailer show producing photography and video content for a decade and we've assembled a team that includes staff and writers from the award-winning
Outdoor Retailer magazine along with veteran industry journalists
and creative free agents. Acquiring The Daily contract gives us the
chance to create synergy between multiple media properties with a
focus on independent specialty retailers, outdoor manufacturers, and
the passionate community that rallies together at the Show.

/ SNOW SHOW 2019

the Show straight through to the
closing bell. To that end, we've
also added a post-show edition.
Digital in format, this issue will
cover happenings on Day 3 as
well as the deeper stories and
trends that develop when the
entire industry comes together
at the Show. Meanwhile, Outdoor
Retailer magazine, which Hed Hi
has been producing since 2016,
will continue to be a go-to resource
for retailers, full of useful information on how to best run a specialty
store and how to navigate the
ever-changing retail landscape.

OUR ETHOS

We hope, too, to bring some independent edge to the show-owned
publication. Our team is made up
of dedicated, award-winning freelance writers and Hed Hi staffers.
Hed Hi is a small independent
creative agency based in Charleston, South Carolina, founded by
Tim McManus, whose video and
photography clients run the gamut
from Oracle to Obey Giant. Our
roots are in surf, skate, street art,
ski bumming, punk rock, and
activism. We see diversity, equity,

and inclusion as terms to be acted
upon more than simply trumped.
We see start-ups and innovators as
the life force of the Show.
The Hed Hi home base in
Charleston is adorned with a Shepard Fairey mural that features the
slogan "To the Future." The ambiguous interpretations of that mural
are not lost on us: We know we
must march forward but also be
careful we don't march too tightly
in step. It's a reminder to stay true
to our authentic selves. We hope
our indie intensity comes through
on the pages of The Daily.

IT'S ALL ABOUT YOU

The most important people behind
The Daily are you. We believe that
this publication should be a reflection of you and your brand and
that the pages should be filled with
the new products you worked for
years to bring to market, the people who drive your business ethic,
the causes you support. We'll strive

to keep open communication, so
please tell us what you'd like to see
in the Show's daily coverage.
Outdoor Retailer Snow Show is
a forum for sales, but it has also
evolved into a committed gathering of people who have made the
choice to make a living around the
places they love, and ultimately to
protect them. The Show and the
industry are bursting with new
diverse faces, new ideas, new ways
of interpreting "outdoors"-all still
united by a passion to fight for a
clean and healthy tomorrow. We
hope to represent those voices and
passions in these pages. We look
forward to navigating into the
future with you.

DOUG SCHNITZSPAHN

Editorial Director

TIM McMANUS

We have big things in store for
The Daily. As you flip through this
digital preview issue and the print
pages of the magazine each day at
the Show, you'll notice a new look
and feel to it. We have made a concerted effort to amp up the photography and art alongside the pro
reporting on news, gear trends,
and advocacy you have come to
expect in this publication. We also
want to shine a bigger spotlight
on show exhibitors, so we plan on
greatly increasing the number of
live-reported pages we give you
each day at the Show. We envision
The Daily as a place to recognize
innovations and celebrate collaborations. It's a powerful resource
that brands can use to help them
reach their most important audience: retail buyers.
We'll also plan to debut The
Pulse booth (51001-UL), set up
on the Show floor. It will be The
Daily's on-the-spot photo studio,
where show attendees can connect
and engage directly with the staff
of the magazine. We hope you
come see us in action.
We want The Daily to be a
reflection of what's happening at

Outdoor Retailer PreShow - 2019

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