Outdoor Retailer PreShow - 2020 - 46

Outdoor + Snow Show 2020
I N F O

IT'S NOT ABOUT THE REUSABLE WATER BOTTLE

Discover Protect Our Winters' new mission to mobilize the outdoor industry
on climate.
For the past six months, the outdoor industry's leader in environmental protection has been involved in a massive undertaking. "We've been doing qualitative
and quantitative research projects to understand people's love of outdoors
and how it pertains to potential they have to make an impact on climate," says
Samantha Kilgore, Protect Our Winters' communications manager. "And what
we've found is that you can't just hit people over the head with climate issues-
it feels too political and polarizing."
Instead, the organization is trying to show individuals that the very things
that define them-being a skier or being a mountain biker-are what's at stake,
rather than just skiing or biking. The reason? To fire them up to join POW's advocacy in ways that will be more straightforward and accessible. Learn about
these efforts-including a new carbon footprint tool with a mission larger than
merely calculating a carbon footprint-at POW's luncheon, "Mobilizing the Outdoor Community on Meaningful Climate Action." The POW lunch will be held
on Jan. 31 from 12 to 1 p.m. in MR405. -T.R.

Protect
Our
Winters

ues to accelerate. Will the latest tool,
AI, spell the end of the designer, or
will it be the next step in the evolution? Join Andrew Deceuster, product
design and development professor at
Utah State University, as he looks to
address the future of AI in design.
Amazon or Off Amazon? That is the
Question.
1:30-2:30 p.m., The Camp (55117-UL)
How many different ways do you sell
products and services? How many
sales channels do you have? Believe
it or not, your off-Amazon business is
becoming more important than ever
to your Amazon business. What about
my store, what about our brands? Remember 70% of Amazon searches are
non-branded. Come learn how to play
the newest game sweeping the Amazon world. Speaker: Scott Ohsman,
partner at Buy Box Experts.
Raising Outside Capital & Navigating
the World of Private Equity
1:30-2:30 p.m., MR405
The process of raising outside capital
can be complicated, overwhelming,
and time-consuming. Learn how to
choose the right partner and prepare
ahead of time for pursuing a capital
partnership. A lot of thought and
effort goes into such a decision, and
North Castle Partners is committed
to properly educating and helping
entrepreneurs and business owners
make the best decisions. Speaker:
Chris Brown, functional advisor at
North Castle Advisors.
Affogato Happy Hour
2-3 p.m., VO620-SL
Join Summit Coffee in Venture Out
for an Affogato Happy Hour every day at 2 p.m. Summit will pair
its award-winning espresso with
delicious, dairy-free, 100% vegan ice
cream from Summit's friends at Oatly!
P.S.-It's free! (See page 30.)

the climate solution, and enable our
industry to show unprecedented
leadership. Presenter: Amy Horton,
OIA. Panelists: Cam Brensinger, Nemo
Equipment; Jonathan Cedar, Biolite;
Matthew Thurston, REI. Moderator:
Deborah Williams, OIA.

gram will be onsite at The RANGER
Station upcycling scrap materials
into functional and beautiful designs.
Come by and learn about the power
of upcycling and watch the students
turn wasted materials into repurposed neck gaiters and goggle bags.

Textile Repurpose Workshop
1-2 p.m., The RANGER Station (VO323-SL)
Textile waste is a pervasive issue
throughout the industry, whether it's
offcuts of unused fabric yardage or
outdated fabric swatches and headers, the amount of wasted material
is staggering. Student designers
from Utah State University's Outdoor
Product Design & Development pro-

AI: The Next Evolution for Designers
and the Design Process
1:30-2:30 p.m., Trend + Design Center
(5019-LL)
Designers who specialize in graphics,
industrial, and web have been evolving into designers with a breadth of
knowledge in product strategy, visual,
and interaction design. As new tools
are developed, the evolution contin-

/ OUTDOOR + SNOW SHOW 2020

Fight Over Flight: How These Outdoor Brands Use Amazon to Thrive
2:30-3:30 p.m., MR405
With more than 50% of product
searches starting on Amazon, brands
can no longer treat Amazon like the
myth of the abominable snowman
anymore-or it will become a real-life
monster. There are multiple ways to
be successful on Amazon, but it all
starts with having the right foundation and strategy. Come hear from
our panelists of outdoor brands how
they learned to leverage Amazon and
turn it into a growing and dynamic
part of their businesses. Panelists:
Brian Ellwood, Apex Ski Boots; Caleb
Harley, Booyah Advertising; Kaitlyn

Mitchell, Zeal Optics; Emelie Ortiz,
Altra Running,
Get the Gear: Training and Equipment for an Avalanche Emergency
2:30-3:30 p.m., The Camp (55117-UL)
Join the American Institute for Avalanche Research and Education and
our panel of experts to get the latest
and greatest information on gear that
backcountry users need to be fully
equipped for safe travel in avalanche
terrain. Topics will include trends,
new technologies, and customer
communication best practices.
New Approaches to Material
Sustainability
2:30-3:30 p.m., Trend + Design Center
(5019-LL)
What can we learn from the successes in other industries? As more and
more industries are understanding
that real changes are necessary for
sustainability, there are many new
and appealing approaches to solving
this challenge. This materials-centric
presentation brings together a range
of different case studies depicting
how brands have effectively delivered real impact through innovative
approaches in material choice, manufacturing process, and consumer
engagement. Parallels will be made
between these victories and new
potential opportunities-providing
the audience with ideas that can be
applied to their industry, products,
and brands. Speaker: Dr. Gayatri
Keskar, head of research at Material
ConneXion.
Natural Materials: Sourcing and
Designing to Grow Sustainability
and Drive Sales
3:30-4:30 p.m., Trend + Design Center
(5019-LL)
The use of natural materials in outdoor gear is on the rise and for good
reason. Not only are materials such
as down, cotton, wool, and bamboo
renewable, biodegradable, and (in
many cases) recyclable, they also
have unique performance attributes
not easily replicated with synthetics.
Today's end users are more savvy
about where they spend their money
and how it impacts the environment.
Join us and learn how incorporating more natural materials into your
product selection can support a sustainable future while increasing sales.
Parks in Peril: National Parks in a
Changing Climate
3:30-4:30 p.m., The RANGER Station
(VO323-SL)
National parks contain some of the
most rare and fragile ecosystems on

CO U R T E SY P R OT E CT O U R W I N T E R S

S H O W

Outdoor Retailer PreShow - 2020

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2020