Out of Home - May/June 2014 - 19
continued from last page
example, if the ad does not appear for one day
out of a 28-day contract term (less than 4% of
contract period), no credit is due. If we fail to
meet the 90% obligation, upon request by you
we will extend the term of the contract without
charge for the period necessary to exceed the
90% threshold.
owners of digital billboards are in a unique
position to give back to their communities without
forfeiting much in the way of revenue. donating
space for emergency and public messaging not
only provides the sign owner with the satisfaction
of helping the community, but promises a
public-relations boost for the company and the
outdoor industry as a whole.
choosing. Such messages shall be added to the
advertising rotation two times each calendar
year for up to two weeks so long as copy is
provided in acceptable digital format at least
three business days in advance.
Such a term provides free space for a limited amount
of time and puts the burden of creating the digital copy
on the government.
once again, make sure your contracts with paying
customers will not be violated if you comply with such a
public use condition. language such as this can be used:
Outages/Disruptions/Public Messaging.
Digital displays may sometimes have disruptions
in service for reasons such as power outages,
maintenance, software or hardware malfunctions,
vandalism, or others. As a result, we are unable
to guarantee that your ad will appear as intended
at all times. Also we have committed to using
the digital display for emergency messages and
community announcements. You acknowledge
by signing below that no refund or credit will be
due so long as the ad appears for at least 90% of
the allotted time during the contract period. For
Disclaimer
This article is not intended to provide legal
advice. Individual situations will differ and the
specifics should be discussed with an attorney.
contributors
from our
19 | out of home magazine | may | june 2014
E. Adam Webb is the managing partner at Webb,
Klase & Lemond, a firm that specializes in handling
legal matters for outdoor-advertising companies.
He may be reached at 770-444-0773 or Adam@
WebbLLC.com.
Out of Home - May/June 2014
Table of Contents for the Digital Edition of Out of Home - May/June 2014
Out of Home - May/June 2014
Contents
From the Publisher
From Our Contributors
Masterpieces on the Move
Inspiring & Celebrating Creative Excellence in OOH Media
More Messaging Value through Mobile Integration
Help Me Help You: Commit to Public Messaging on Digital Billboards
Digital Billboards
The Gold Shines with 2014 OBIES
Take the Travel out of Maintenance
Recent Highlights from the world of Out-Of-Home
A Continuing Review of Interesting Out-Of-Home Video
Feedback
Out of Home - May/June 2014 - Out of Home - May/June 2014
Out of Home - May/June 2014 - 2
Out of Home - May/June 2014 - 3
Out of Home - May/June 2014 - Contents
Out of Home - May/June 2014 - 5
Out of Home - May/June 2014 - From the Publisher
Out of Home - May/June 2014 - 7
Out of Home - May/June 2014 - Masterpieces on the Move
Out of Home - May/June 2014 - 9
Out of Home - May/June 2014 - 10
Out of Home - May/June 2014 - 11
Out of Home - May/June 2014 - 12
Out of Home - May/June 2014 - Inspiring & Celebrating Creative Excellence in OOH Media
Out of Home - May/June 2014 - More Messaging Value through Mobile Integration
Out of Home - May/June 2014 - 15
Out of Home - May/June 2014 - 16
Out of Home - May/June 2014 - Help Me Help You: Commit to Public Messaging on Digital Billboards
Out of Home - May/June 2014 - 18
Out of Home - May/June 2014 - 19
Out of Home - May/June 2014 - 20
Out of Home - May/June 2014 - Digital Billboards
Out of Home - May/June 2014 - 22
Out of Home - May/June 2014 - 23
Out of Home - May/June 2014 - 24
Out of Home - May/June 2014 - 25
Out of Home - May/June 2014 - 26
Out of Home - May/June 2014 - 27
Out of Home - May/June 2014 - The Gold Shines with 2014 OBIES
Out of Home - May/June 2014 - 29
Out of Home - May/June 2014 - 30
Out of Home - May/June 2014 - 31
Out of Home - May/June 2014 - 32
Out of Home - May/June 2014 - 33
Out of Home - May/June 2014 - Take the Travel out of Maintenance
Out of Home - May/June 2014 - 35
Out of Home - May/June 2014 - 36
Out of Home - May/June 2014 - 37
Out of Home - May/June 2014 - 38
Out of Home - May/June 2014 - Recent Highlights from the world of Out-Of-Home
Out of Home - May/June 2014 - 40
Out of Home - May/June 2014 - 41
Out of Home - May/June 2014 - A Continuing Review of Interesting Out-Of-Home Video
Out of Home - May/June 2014 - 43
Out of Home - May/June 2014 - Feedback
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