Out of Home - May/June 2014 - 24
continued from last page
Maintenance of a digital board is
negotiated as part of the purchase, along
with the length of the warranty. (Photo
courtesy Daktronics)
costs less means the cost to insure its replacement
if it is damaged or destroyed is going to also be
proportionately less.
then, there's the matter of maintenance. Stark
observes that a static monopole can easily last
more than 50 years with minimal maintenance.
"there aren't many moving parts, they don't
become obsolete, and they don't break," he says.
24 | out of home magazine | may | june 2014
By comparison, it's safe to assume a digital board
is going to require some maintenance. However, a
warranty and maintenance are often negotiated with
the manufacturer as part of the purchase.
"You're negotiating a warranty that will include
parts and labor for the next year or three years or
five years, along with negotiating a programming
package that will or won't be included," says
SignValue's Wright. "It's like buying a car; there are a
lot of options and things to consider."
Westburg adds that with smaller billboard
companies - 10 employees or fewer - they're going to
need the help. a larger company probably has a crew
that can handle the maintenance work itself.
the programming package is also negotiable
because billboard companies that already have digital
boards are probably just adding the new board to an
existing network. that's also where a digital board will
begin to show savings over a static one.
"the creative is probably a little easier to produce,
and it's certainly much easier to put up," says Max
drachman, vice president of tucson, ariz.-based
media brokerage firm kalil and Company. "Instead of
paying someone to hang vinyl, you're just uploading.
We have some clients who do that from an iPad in
their living room."
Billboard loans' Westburg places the cost of
hanging that vinyl at $400 per 14' X 48' image, with
another $400 to take the old image down.
"Instead of paying someone to hang
vinyl, you're just uploading. We have
some clients who do that from an
iPad in their living room."
-- Max Drachman, Kalil & Company
billboard
Out of Home - May/June 2014
Table of Contents for the Digital Edition of Out of Home - May/June 2014
Out of Home - May/June 2014
Contents
From the Publisher
From Our Contributors
Masterpieces on the Move
Inspiring & Celebrating Creative Excellence in OOH Media
More Messaging Value through Mobile Integration
Help Me Help You: Commit to Public Messaging on Digital Billboards
Digital Billboards
The Gold Shines with 2014 OBIES
Take the Travel out of Maintenance
Recent Highlights from the world of Out-Of-Home
A Continuing Review of Interesting Out-Of-Home Video
Feedback
Out of Home - May/June 2014 - Out of Home - May/June 2014
Out of Home - May/June 2014 - 2
Out of Home - May/June 2014 - 3
Out of Home - May/June 2014 - Contents
Out of Home - May/June 2014 - 5
Out of Home - May/June 2014 - From the Publisher
Out of Home - May/June 2014 - 7
Out of Home - May/June 2014 - Masterpieces on the Move
Out of Home - May/June 2014 - 9
Out of Home - May/June 2014 - 10
Out of Home - May/June 2014 - 11
Out of Home - May/June 2014 - 12
Out of Home - May/June 2014 - Inspiring & Celebrating Creative Excellence in OOH Media
Out of Home - May/June 2014 - More Messaging Value through Mobile Integration
Out of Home - May/June 2014 - 15
Out of Home - May/June 2014 - 16
Out of Home - May/June 2014 - Help Me Help You: Commit to Public Messaging on Digital Billboards
Out of Home - May/June 2014 - 18
Out of Home - May/June 2014 - 19
Out of Home - May/June 2014 - 20
Out of Home - May/June 2014 - Digital Billboards
Out of Home - May/June 2014 - 22
Out of Home - May/June 2014 - 23
Out of Home - May/June 2014 - 24
Out of Home - May/June 2014 - 25
Out of Home - May/June 2014 - 26
Out of Home - May/June 2014 - 27
Out of Home - May/June 2014 - The Gold Shines with 2014 OBIES
Out of Home - May/June 2014 - 29
Out of Home - May/June 2014 - 30
Out of Home - May/June 2014 - 31
Out of Home - May/June 2014 - 32
Out of Home - May/June 2014 - 33
Out of Home - May/June 2014 - Take the Travel out of Maintenance
Out of Home - May/June 2014 - 35
Out of Home - May/June 2014 - 36
Out of Home - May/June 2014 - 37
Out of Home - May/June 2014 - 38
Out of Home - May/June 2014 - Recent Highlights from the world of Out-Of-Home
Out of Home - May/June 2014 - 40
Out of Home - May/June 2014 - 41
Out of Home - May/June 2014 - A Continuing Review of Interesting Out-Of-Home Video
Out of Home - May/June 2014 - 43
Out of Home - May/June 2014 - Feedback
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag012014
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag112013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag092013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag072013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag052013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag032013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag_mediakit
https://www.nxtbookmedia.com