Out of Home - May/June 2014 - 27

continued from last page

circumstances, digital billboards are looking like a
solid investment today - and tomorrow.
SignValue's Wright says there needs to be a lot
of planning and strategizing that goes into the
process, but he feels digital billboards will be an
attractive option for years to come.
"there may be a point where there are too many
digital displays," he observes. "But, I think we're
talking five or 10 years out, maybe even longer. It's
certainly not going to slow the conversion process
in the next 10 years.
and, ultimately, says drachman, they're good for
the industry.
"digital really makes outdoor more dynamic as
a business," he says. "about the only thing that's
certain is that it will continue to change."

Photo courtesy Fairway Outdoor

27 | out of home magazine | may | june 2014

On this mix of static and digital
billboards, it's easy to tell the
difference. Viewers notice that as
well. (Photo courtesy Daktronics)

Photo courtesy Daktronics

billboard



Out of Home - May/June 2014

Table of Contents for the Digital Edition of Out of Home - May/June 2014

Out of Home - May/June 2014
Contents
From the Publisher
From Our Contributors
Masterpieces on the Move
Inspiring & Celebrating Creative Excellence in OOH Media
More Messaging Value through Mobile Integration
Help Me Help You: Commit to Public Messaging on Digital Billboards
Digital Billboards
The Gold Shines with 2014 OBIES
Take the Travel out of Maintenance
Recent Highlights from the world of Out-Of-Home
A Continuing Review of Interesting Out-Of-Home Video
Feedback
Out of Home - May/June 2014 - Out of Home - May/June 2014
Out of Home - May/June 2014 - 2
Out of Home - May/June 2014 - 3
Out of Home - May/June 2014 - Contents
Out of Home - May/June 2014 - 5
Out of Home - May/June 2014 - From the Publisher
Out of Home - May/June 2014 - 7
Out of Home - May/June 2014 - Masterpieces on the Move
Out of Home - May/June 2014 - 9
Out of Home - May/June 2014 - 10
Out of Home - May/June 2014 - 11
Out of Home - May/June 2014 - 12
Out of Home - May/June 2014 - Inspiring & Celebrating Creative Excellence in OOH Media
Out of Home - May/June 2014 - More Messaging Value through Mobile Integration
Out of Home - May/June 2014 - 15
Out of Home - May/June 2014 - 16
Out of Home - May/June 2014 - Help Me Help You: Commit to Public Messaging on Digital Billboards
Out of Home - May/June 2014 - 18
Out of Home - May/June 2014 - 19
Out of Home - May/June 2014 - 20
Out of Home - May/June 2014 - Digital Billboards
Out of Home - May/June 2014 - 22
Out of Home - May/June 2014 - 23
Out of Home - May/June 2014 - 24
Out of Home - May/June 2014 - 25
Out of Home - May/June 2014 - 26
Out of Home - May/June 2014 - 27
Out of Home - May/June 2014 - The Gold Shines with 2014 OBIES
Out of Home - May/June 2014 - 29
Out of Home - May/June 2014 - 30
Out of Home - May/June 2014 - 31
Out of Home - May/June 2014 - 32
Out of Home - May/June 2014 - 33
Out of Home - May/June 2014 - Take the Travel out of Maintenance
Out of Home - May/June 2014 - 35
Out of Home - May/June 2014 - 36
Out of Home - May/June 2014 - 37
Out of Home - May/June 2014 - 38
Out of Home - May/June 2014 - Recent Highlights from the world of Out-Of-Home
Out of Home - May/June 2014 - 40
Out of Home - May/June 2014 - 41
Out of Home - May/June 2014 - A Continuing Review of Interesting Out-Of-Home Video
Out of Home - May/June 2014 - 43
Out of Home - May/June 2014 - Feedback
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag012014
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag112013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag092013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag072013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag052013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag032013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag_mediakit
https://www.nxtbookmedia.com