continued from last page all of these issues have one common thread; the necessity of on-site maintenance. these inefficient and conventional methods of billboard maintenance posed a challenge to outdoorlink Ceo dwight Jennings. Having personally experienced the inconvenience of "night-rides" and the inability to control structure illumination, dwight knows the pains of the outdoor Industry. He and his staff, with more than 100 years of combined experience in the outdoor industry, boldly accepted the challenge and created a solution that would finally level the playing field, and give the outdoor industry the means to take back control! designed exclusively to meet the needs of the outdoor Industry, Smartlink™ is a remote, cellularbased M2M controller, accessible via internet using any web-enabled device. Users can access all of their Smartlink™ inventory simply by logging into their secure profile. By equipping users with the 35 | out of home magazine | may | june 2014