Out of Home - May/June 2014 - 9
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In June and July, the top 50 pieces will be
produced/printed on multiple out-of-home
formats and readied for installation nationwide.
as summer ends and school begins, americans
will see Art Everywhere.
Yes, this campaign builds on the industry's
century-plus tradition of public service. However,
Art Everywhere will stand out because it's:
* Big;
* relevant;
* and, it's american.
Big
launched april 7 at the 2014 taB/oaaa National
Convention & Marketing expo by Clear Channel
outdoor President & Coo Suzanne Grimes, art
Relevant
Art Everywhere US launches in an era when art
education has been squeezed from schools, due to
budget cutbacks and intense focus on assessment
testing.
educators have long lamented this trend. In
1997, education Secretary richard riley said, "Most
american children are infrequently or never given
instruction in music, arts, or theater. that's wrong."
the current education secretary, arne duncan,
pointed to an arts "equity gap" between the haves and
the have-nots.
contributors
from our
9 | out of home magazine | may | june 2014
Photos courtesy oaaa
everywhere US had already earned impressive pro
bono static and digital space commitments. and, cash
donations totaled nearly $400,000 in mid-april.
Grimes called it "the biggest single public-service
campaign in our industry's history."
In april, movie-goers saw a hip in-theater video,
encouraging online voting for favorite american art.
Public voting ignited social-media buzz with more
than 2.5 million impressions, and more than 250 news
article were published, including major news outlets
such as the Los Angeles Times, Chicago Tribune and
Washington Post.
"I can't think of a bigger out-of-home footprint,"
said oaaa President and Ceo Nancy Fletcher.
omnipresent art will showcase the out-of-home
medium.
Out of Home - May/June 2014
Table of Contents for the Digital Edition of Out of Home - May/June 2014
Out of Home - May/June 2014
Contents
From the Publisher
From Our Contributors
Masterpieces on the Move
Inspiring & Celebrating Creative Excellence in OOH Media
More Messaging Value through Mobile Integration
Help Me Help You: Commit to Public Messaging on Digital Billboards
Digital Billboards
The Gold Shines with 2014 OBIES
Take the Travel out of Maintenance
Recent Highlights from the world of Out-Of-Home
A Continuing Review of Interesting Out-Of-Home Video
Feedback
Out of Home - May/June 2014 - Out of Home - May/June 2014
Out of Home - May/June 2014 - 2
Out of Home - May/June 2014 - 3
Out of Home - May/June 2014 - Contents
Out of Home - May/June 2014 - 5
Out of Home - May/June 2014 - From the Publisher
Out of Home - May/June 2014 - 7
Out of Home - May/June 2014 - Masterpieces on the Move
Out of Home - May/June 2014 - 9
Out of Home - May/June 2014 - 10
Out of Home - May/June 2014 - 11
Out of Home - May/June 2014 - 12
Out of Home - May/June 2014 - Inspiring & Celebrating Creative Excellence in OOH Media
Out of Home - May/June 2014 - More Messaging Value through Mobile Integration
Out of Home - May/June 2014 - 15
Out of Home - May/June 2014 - 16
Out of Home - May/June 2014 - Help Me Help You: Commit to Public Messaging on Digital Billboards
Out of Home - May/June 2014 - 18
Out of Home - May/June 2014 - 19
Out of Home - May/June 2014 - 20
Out of Home - May/June 2014 - Digital Billboards
Out of Home - May/June 2014 - 22
Out of Home - May/June 2014 - 23
Out of Home - May/June 2014 - 24
Out of Home - May/June 2014 - 25
Out of Home - May/June 2014 - 26
Out of Home - May/June 2014 - 27
Out of Home - May/June 2014 - The Gold Shines with 2014 OBIES
Out of Home - May/June 2014 - 29
Out of Home - May/June 2014 - 30
Out of Home - May/June 2014 - 31
Out of Home - May/June 2014 - 32
Out of Home - May/June 2014 - 33
Out of Home - May/June 2014 - Take the Travel out of Maintenance
Out of Home - May/June 2014 - 35
Out of Home - May/June 2014 - 36
Out of Home - May/June 2014 - 37
Out of Home - May/June 2014 - 38
Out of Home - May/June 2014 - Recent Highlights from the world of Out-Of-Home
Out of Home - May/June 2014 - 40
Out of Home - May/June 2014 - 41
Out of Home - May/June 2014 - A Continuing Review of Interesting Out-Of-Home Video
Out of Home - May/June 2014 - 43
Out of Home - May/June 2014 - Feedback
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