Custom Publishing Marketing Brochure - 22
Pace has helped grow awareness of Syngenta products and services in the agricultural industry
via Thrive, a multiplatform content program. By telling stories of rural America, offering insights into
best practices for farm production, and keeping readers updated on new developments, Thrive has
provided industry leaders with the information they need to succeed in today's complex market.
RIPPLE EFFECT
> Read article online at www.syngentathrive.com/community.
A tiger swallowtail butterfly
lands on a coneflower growing in
the pollinator garden at the
Syngenta corporate location in
Greensboro, North Carolina.
Good Gardens
On-site gardens highlight the commitment of Syngenta
to planting pollinator habitats and educating employees.
S
yngenta has established three new pollinator
gardens at its corporate locations in Minnetonka,
Minnesota, and Greensboro and Research Triangle
Park (RTP), North Carolina. The gardens feature plants
that attract butterflies, bees, hummingbirds and other
pollinators.
"The gardens fit very well with our goals for employee
engagement, education, biodiversity enhancement and
local outreach," says Volker Mittendorf, Ph.D., molecular
analytics group leader at Syngenta in RTP.
Pollinators are critical to sustain crop yields and quality.
"Unfortunately, populations of bees and other pollinators
FLOWERS THAT ATTRACT POLLINATORS
Appalachian Sunflower
Bee Balm
Coneflower
Fleabane
Gayfeather
Milkweed
Mint
Ohio Spiderwort
Yellow Indian Grass
are dwindling, partly due to a lack of forage and habitat,"
says Cathy Stone, who leads corporate real estate facilities
management services at Syngenta in Greensboro.
Her colleague in Greensboro, Caydee Savinelli, Ph.D.,
agrees. "On a small scale, the gardens mirror the Syngenta
Operation Pollinator program," says Savinelli, who is the
company's pollinator and IPM stewardship lead. "The
program was initiated more than 15 years ago, because
we recognized that pollinator habitat was disappearing
from the landscape."
To date, Syngenta has established Operation Pollinator
sites in the U.S. on more than 200 golf courses and 7,000
acres of farmland.
"Operation Pollinator has been one of the big success
stories in our ongoing work with sustainability," says Jill
Wheeler, sustainable productivity head for Syngenta,
North America.
Like the Operation Pollinator plots on farms and golf
courses, the on-site gardens feature plant varieties native
to each location. For example, the garden at the Minnetonka
facility, where Wheeler is based, includes coneflower, bee
balm and other types of mint plants, wild quinine, yellow
Indian grass, Appalachian sunflower and milkweed.
Two smaller gardens are in place in Greensboro; and
a larger, 1-acre garden and arboretum, under construction
at press time, will feature Syngenta products, walking
paths, a stone bridge and a waterway.
The pollinator garden in RTP is named the Native Prairie
Project and contains nearly 40 species of plants. Syngenta
employees started locally collected seeds in a greenhouse
and planted the resulting 7,000 plants 15 to 18 inches apart
on 0.4-acre plot this summer.
"It's a lot more effort to start plants in the greenhouse
and then transplant them, versus just spreading seeds,
but the outcome is much more controlled," says Mittendorf.
Employees and visitors at the three Syngenta locations
can now take a break during the workday, while also
gaining a greater appreciation of the important role that
pollinators play in propagating plants.
"We're providing bees and other pollinators gardens
where they can thrive and showing people how valuable
pollinators are," says Stone.
story by ann behling wolf
10
%
95
32 | thrive 4Q 2017
ILLUSTRATIONS: ERWIN SHERMAN; PHOTO: ALEX MANESS
YEARS
PACE HAS
PRODUCED
THRIVE
MAGAZINE
2
1 0
MEDIA OUTLETS
THAT HAVE SHARED
THRIVE CONTENT
IN A YEAR
thrive 4Q 2017 | 33
102
MILLION PEOPLE
REACHED PER ISSUE
OF READERS
SAY THRIVE IS RELEVANT
TO THEIR BUSINESS
22
PACE
YOUR CORPORATE CUSTOM PUBLISHING SOLUTION
23
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