Spirit Magazine - May 2013 - (Page 12)
Southwest Airlines acquired AirTran
Airways in May 2011, and since then
we’ve made tremendous progress in
integrating AirTran—its airplanes,
technology, systems, and, of course,
Employees—into Southwest. As I’m
sure you can imagine, this integration
is a massive undertaking. When it is
completed next year, we will be one
airline—with one Brand, one livery,
one Customer Experience, and one
flight schedule. In the meantime,
we continue to operate under our
respective Brands.
I’m especially pleased to report to
you that, just last month, we reached
a major milestone as we fully combined Southwest’s and AirTran’s
route networks. What does this mean
for our Customers? In short: more
itineraries, more destinations, and
more low fares. Customers are now
able to purchase a shared itinerary
with a single transaction, on a single
reservation, creating hundreds of
new potential itineraries for our Customers and opening up our networks
across both Brands. The ability to add
an AirTran segment to a Southwest
itinerary, or vice versa, opens up our
combined 97 destinations across both
Brands. And for the first time ever,
a Southwest flight segment can be
connected, in a single itinerary, to an
international destination.
Now that the Southwest and AirTran route networks are connected,
Customers may:
• Include one or more domestic
AirTran flight segments on an
itinerary booked using Southwest channels (southwest.com,
1-800-IFLYSWA, travel agencies,
Southwest’s mobile site and apps,
and Southwest ticket counters).
• Include one or more Southwest
flight segments on an AirTran
itinerary booked using AirTran
channels (airtran.com, 1-800AIRTRAN, travel agencies, and
AirTran ticket counters).
• Use all Southwest channels to
book an AirTran-only domestic
itinerary.
• Add an international AirTran
segment to a Southwest itinerary
within one reservation (through
a Customer-friendly transfer of
the transaction from Southwest
to AirTran channels for booking,
purchase, and ticketing).
• Earn currency in either loyalty
program. (The currency Customers earn is applied to the loyalty
program of the carrier from which
they buy their tickets.)
Since we are currently one Company with two Brands, this is similar
to but not technically considered an
industry standard “codeshare” (an
arrangement in which a Customer
can book one ticket on two or more
carriers). Eventually, this connectivity will seamlessly become one
robust network under the Southwest
Brand. In the meantime, we know
our Customers will enjoy the best
of both worlds.
Gary Kelly
Chairman, President, and CEO
Southwest Airlines
12 spirit may 2013
PhotograPhy By Dan SellerS
Gary’s Greeting
Connecting the Southwest
and AirTran Networks
http://www.southwest.com
http://www.airtran.com
Table of Contents for the Digital Edition of Spirit Magazine - May 2013
Spirit Magazine - May 2013
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
Break out of the martini mold
Get cozy in Colorado
The Numbers
Watch your back for ninjas
Discover a secret strength
Learn a key to longevity
Wise Guide
Think like a lady
Business
Pick up a trick from Penn Jillette
Cross time zones with confidence
The Great American Vacation
Plan your next great escape
The Summer Wins
Dear Matthew, Joshua, & Noah...
Your Adventure In Orlando
Life Adventure In Orlando
Promotional Series: Spirit of California
Promotional Series: Spirit of New Mexico
Calendar
Fun!
Make a May flower
Spotlight
Community Outreach
Route Map
Terminal Maps
Rapid Rewards Partners
Flight Service
The “If” List
Spirit Magazine - May 2013
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