Business
L e s s on
Penn Jillette, the boisterous half of magic-tricksters Penn & Teller
How do you keep success from being an illusion?
“When you watch Teller and me do the cups
and balls trick, you’re focusing on the story of the
balls that vanish from Teller’s hands and appear
under the cups. That’s where we direct your
attention. While he’s doing that, I pick up a cup,
and you don’t notice that I’m loading it for the
next round—doing the part that actually makes
the trick work. Don’t fall into the trap of making
yourself the audience to your own life, getting
consumed by creating an illusion of success.
Instead, be the magician who focuses on the nuts
and bolts and does all the work to pull off the trick.”
Penn Jillette is currently making competitors disappear on NBC’s All-Star Celebrity Apprentice.
IllustratIon By MelInda JosIe
May 2013 spirit
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Table of Contents for the Digital Edition of Spirit Magazine - May 2013