Pennsylvania Angler & Boater - March/April 2020 - 23
The first patented lure by Richard
Shubert was the Thomas Buoyant in
1946. It now comes in four different
sizes and 22 different color patterns.
Thomas Fishing Lures
A tray of 154 buoyant lures comes out of the laser printer.
www.fishandboat.com
www.thomaslures.com
E-mail: info@thomaslures.com
Pennsylvania Angler & Boater * March/April 2020
23
photos-Alex Zidock Jr.
the business.' I took it and ran with it and bought
the company from my father. Thirty-five years
later, we are profitable and we continue to meet
increasing demands for our products," said Ridd.
There are 20 basic designs that Shubert developed
before his retirement that Peter Ridd has turned into
325 different lures or SKUs. Retailers are responsible
for selling about a half-million lures a year. Western
states, where Richard Shubert developed the original
designs nearly 75 years ago, still account for over
half of the yearly sales. "Marketed as trout and
salmon lures, they have caught everything from
panfish to Northern Pike and some saltwater species
too," said Ridd. "Our lures are sold throughout the
United States, Canada, and several foreign countries,
including Russia."
Peter Ridd, owner of Thomas Fishing Lures, holds the original patent granted
At one time, all of the base colors were silkto Richard Shubert in 1946 for what is now the Thomas Buoyant.
screened one color at a time, then colors were
airbrushed, and later the company advanced to pad
printing. Currently, the company is using a UV laser printer
Richard Shubert was a genius," said Ridd. "He could write in
that allows increased production doing 154 lures of any pattern six or seven different languages, he was a master die maker, and
at one time.
he understood what attracted fish to strike a lure. I learned a
"I am a firm believer in 'Made in the United States,' and since lot from him, and one thing, in particular, was there is no need
I am a lifelong Wayne County resident, I am a steadfast believer to change the basic designs he developed 70 years ago, because
in 'Made in PA' as well," said Ridd. "In my personal experience,
these designs are still the go-to lure for many anglers, and they
I purchase 'Made in America' products as much as I can, and
catch fish," said Ridd.
I am willing to pay more for those products as well, because
typically, they are a much better product."
"Part of the sales agreement Shubert made with my father
was that he would stay around to teach me the intricacies of
lure making. He lived on-site for 9 years before his passing.
Looking back, while diagnosed as a paranoid schizophrenic,
http://www.thomaslures.com
http://www.fishandboat.com
Pennsylvania Angler & Boater - March/April 2020
Table of Contents for the Digital Edition of Pennsylvania Angler & Boater - March/April 2020
Contents
Pennsylvania Angler & Boater - March/April 2020 - Cover1
Pennsylvania Angler & Boater - March/April 2020 - Cover2
Pennsylvania Angler & Boater - March/April 2020 - Contents
Pennsylvania Angler & Boater - March/April 2020 - 4
Pennsylvania Angler & Boater - March/April 2020 - 5
Pennsylvania Angler & Boater - March/April 2020 - 6
Pennsylvania Angler & Boater - March/April 2020 - 7
Pennsylvania Angler & Boater - March/April 2020 - 8
Pennsylvania Angler & Boater - March/April 2020 - 9
Pennsylvania Angler & Boater - March/April 2020 - 10
Pennsylvania Angler & Boater - March/April 2020 - 11
Pennsylvania Angler & Boater - March/April 2020 - 12
Pennsylvania Angler & Boater - March/April 2020 - 13
Pennsylvania Angler & Boater - March/April 2020 - 14
Pennsylvania Angler & Boater - March/April 2020 - 15
Pennsylvania Angler & Boater - March/April 2020 - 16
Pennsylvania Angler & Boater - March/April 2020 - 17
Pennsylvania Angler & Boater - March/April 2020 - 18
Pennsylvania Angler & Boater - March/April 2020 - 19
Pennsylvania Angler & Boater - March/April 2020 - 20
Pennsylvania Angler & Boater - March/April 2020 - 21
Pennsylvania Angler & Boater - March/April 2020 - 22
Pennsylvania Angler & Boater - March/April 2020 - 23
Pennsylvania Angler & Boater - March/April 2020 - 24
Pennsylvania Angler & Boater - March/April 2020 - 25
Pennsylvania Angler & Boater - March/April 2020 - 26
Pennsylvania Angler & Boater - March/April 2020 - 27
Pennsylvania Angler & Boater - March/April 2020 - 28
Pennsylvania Angler & Boater - March/April 2020 - 29
Pennsylvania Angler & Boater - March/April 2020 - 30
Pennsylvania Angler & Boater - March/April 2020 - 31
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Pennsylvania Angler & Boater - March/April 2020 - 33
Pennsylvania Angler & Boater - March/April 2020 - 34
Pennsylvania Angler & Boater - March/April 2020 - 35
Pennsylvania Angler & Boater - March/April 2020 - 36
Pennsylvania Angler & Boater - March/April 2020 - 37
Pennsylvania Angler & Boater - March/April 2020 - 38
Pennsylvania Angler & Boater - March/April 2020 - 39
Pennsylvania Angler & Boater - March/April 2020 - 40
Pennsylvania Angler & Boater - March/April 2020 - 41
Pennsylvania Angler & Boater - March/April 2020 - 42
Pennsylvania Angler & Boater - March/April 2020 - 43
Pennsylvania Angler & Boater - March/April 2020 - 44
Pennsylvania Angler & Boater - March/April 2020 - 45
Pennsylvania Angler & Boater - March/April 2020 - 46
Pennsylvania Angler & Boater - March/April 2020 - 47
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Pennsylvania Angler & Boater - March/April 2020 - 50
Pennsylvania Angler & Boater - March/April 2020 - 51
Pennsylvania Angler & Boater - March/April 2020 - 52
Pennsylvania Angler & Boater - March/April 2020 - 53
Pennsylvania Angler & Boater - March/April 2020 - 54
Pennsylvania Angler & Boater - March/April 2020 - 55
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Pennsylvania Angler & Boater - March/April 2020 - 57
Pennsylvania Angler & Boater - March/April 2020 - 58
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Pennsylvania Angler & Boater - March/April 2020 - 60
Pennsylvania Angler & Boater - March/April 2020 - 61
Pennsylvania Angler & Boater - March/April 2020 - 62
Pennsylvania Angler & Boater - March/April 2020 - 63
Pennsylvania Angler & Boater - March/April 2020 - Cover3
Pennsylvania Angler & Boater - March/April 2020 - Cover4
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