Park City Annual Marketing Plan 2017/2018 - 3

Print Advertising

Content Creation

TELLING THE PARK CITY STORY IN NEW AND
EXCITING WAYS

PUSHING FORWARD WITH NEW AND
UNIQUE CONTENT

Instead of placing a standard one-page ad in a magazine, we wanted
to tell more about what Park City has to offer. To do this, a doublepaged advertorial was featured in the June issue of Outside Magazine.
Additionally, a media monitoring and public relations firm estimated
that the advertorial was worth $209,472 and created 686,074 media
impressions. It was also picked up as an editorial piece.
The single-page advertorial, a more condensed version of the Outside
Magazine spread, was featured in the Utah Adventure Guide,
Mountain Magazine and Utah Adventure Journal.

ONE MOUN TA I N
T OW N.
L I M I T LESS
A DV EN T UR ES.

MOUNTAINS TO EXPLORE
With over 400 miles of hiking and mountain biking trails,
escaping in Park City is not only easy, it's recommended. Hitch
a relaxing ride to 9,000 feet on a chairlift to drink in the view,
or take a horseback ride through stunning aspen groves. You
might even see the historic relics of our silver mining past.

ADVENTURE AT ANY SPEED
If you want to get your heart racing, try the Alpine Coaster,
go on a zip line tour, or experience the rush of a bobsled
ride at the Utah Olympic Park. When you're done on the
mountain, just a stone's throw away are alpine lakes and
rivers filled with fun and world-class fly-fishing.

OUT ON THE TOWN
Historic Main Street is the heartbeat of our town. Enjoy
dozens of award-winning restaurants and pubs serving
locally crafted beers and spirits, stroll through boutique
shops, art galleries and explore the Park Silly Sunday
Market. And it's not summer in Park City without our full
line-up of outdoor concerts, exciting events and one-ofa-kind festivals.

Y ES. A LL T H AT.
A summer in Park City is where fresh air meets fresh opportunities.
Here you'll find everything you need for the perfect weekend getaway or a weeklong summer adventure. And it's all compliments of
a town filled with true mountain charm. Yes. All That. Only in Park
City, Utah. Plan your trip at VisitParkCity.com.

2017 Summer
Advertioral Print
U TA H'S PER FEC T
MOUN TA I N T OW N.

With over 400 miles of
hiking and mountain biking
trails, escaping in Park City is
recommended. Hitch a ride on a
chairlift for breathtaking views
at 9,000 feet, or roam through
stunning aspen groves and historic relics of our silver
mining past on horseback.
To get your heart racing, try the
Alpine Coaster, take a zip line tour,
or experience the bobsled ride at
Utah Olympic Park. When you're
done, you're a stone's throw away
from lakes, rivers and reservoirs filled
with fun and fly-fishing.
On Historic Main Street
you can enjoy dozens of awardwinning restaurants, pubs serving
local beers and spirits, shops,
galleries, and the Park Silly
Sunday Market. And don't miss the full line-up of outdoor
concerts, exciting events and one-of-a-kind festivals.
In Park City, you'll find everything you need for
the perfect weekend getaway or a weeklong summer
escape. Yes. All That. Only in Park City, Utah. Plan

We will continue to ramp-up our efforts to
develop a custom content strategies that help
communicate some of the unique aspects and
adventures that Park City has to offer. We are
also going to be expanding on our successful
"My Town" and "First Timers" video series. This
coincides with our efforts to develop a consistent
blogging and social media presence.

your trip at VisitParkCity.com.

Summer Single-page Advertorial

In addition to developing this content, we are
dedicating resources to help boost exposure to
the content. Videos and paid media will be key
for promotion.
3

http://www.VisitParkCity.com http://www.VisitParkCity.com

Table of Contents for the Digital Edition of Park City Annual Marketing Plan 2017/2018