Park City Annual Marketing Plan 2017/2018 - 6

2017/2018 WINTER AND SPRING

Print Advertising

Content Creation

FURTHER TARGETING OUR TARGET MARKETS

KEEPING THINGS GOING

We are continuing to focus on both our luxury traveler and outdoor
enthusiast audiences with our print advertising, and will continue to
adapt to further describe the "Yes. All That." message. To best reach
our audiences, the print ads will be a combination of single-page and
two-page advertorials, and will run in the following publications: Ski
Magazine (November and February), Ski Utah (Annual Issue), Outside
Magazine (October, November, and December), Departures Magazine
(October), Modern Luxury San Francisco (October and February),
Modern Luxury Washington D.C. (October), and Modern Luxury
Miami (October).

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CONSEC T E T UR A DI PISCI NG.

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amet dui. Integer et ullamcorper arcu, vel feugiat urna. Fusce

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placerat. Nam sollicitudin laoreet nulla vel commodo. id
arcu at orci congue congue ut sit amet dui. Integer et
ullamcorper arcu, vel feugiat urna. Fusce tortor ligula,
sagittis ac accumsan in, accumsan vel metus. Sed at nisi
ex. Aliquam euismod hendrerit justo, sit amet pretium

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etium lectus dapibus sed. Praesent dignissim hendrerit nibh, nec
venenatis lorem interdum a. Praesent purus felis, tempor sed posuere dictum, aliquam nec mauris. Sed tincidunt mattis dolor, eget
cursus ante lobortis ultricies. Plan your trip at VisitParkCity.com.

2017/2018 Winter Advertioral
Print (concepts)
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DOLOR SI T A M E T.

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Just like in the summer and fall months, we will
continue to augment our winter custom content
efforts by showcasing the myriad of adventures
and activities that Park City offers. This includes
continuing the "My Town" and "First Timers"
video series into a second winter season.

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aliquam vitae lorem ac, consequat finibus dolor. In id
arcu at orci congue congue ut sit amet dui. Integer et
ullamcorper arcu, vel feugiat urna. Fusce tortor ligula,
sagittis ac accumsan in, accumsan vel metus. Sed at nisi
ex. Aliquam euismod hendrerit justo, sit
amet pretium lectus dapibus sed.
Praesent dignissim hendrerit nibh, nec
venenatis lorem interdum a. Praesent
purus felis, tempor sed posuere dictum,
aliquam nec
mauris. Sed tincidunt mattis dolor,
eget cursus ante lobortis ultricies.
rutrum sed tellus. Donec eu quam
ut libero ullamcorper dictum eget
vitae tellus. Aliquam egestas,
felis in cursus molestie, libero
dolor auctor ligula, sit amet tempor sapien dui in justo
Yes. All That. Only in Park City, Utah. Plan your trip at
VisitParkCity.com.

We will also continue amplifying our custom
content strategy and social media efforts. One of
the ways we will achieve this is by incorporating
lead generation ads into our social media posts.
These ads encourage email signups, which allows
us to further communicate with those interested in
a Park City ski vacation.
In addition, we will also continue working towards
a more consistent blogging and web presence, as
well as dedicating resources, such as paid media
and videos, to promote the content.

http://www.VisitParkCity.com http://www.VisitParkCity.com

Table of Contents for the Digital Edition of Park City Annual Marketing Plan 2017/2018