Park City Annual Marketing Plan 2017/2018 - 8
INTERNATIONAL
SHOWING THE WORLD WHAT PARK CITY OFFERS
PARK CITY, UTAH
U TA H , U. S. A .
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VisitParkCity.com
OUR TRUE AMERICAN
MOUNTAIN TOWN AWAITS.
From the moment you gaze upon our quaint alpine town in the Rocky
Mountains, it hits you: this is going to be memorable. Scoop up a
handful of the soft, powdery snow that makes our winters legendary. Or
breathe in the intoxicating scent of summer wildflowers. Park City and
our two year-round resorts offer days and nights filled with exceptional
food, endless recreation and enduring impressions.
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VisitParkCity.com
VisitParkCity.com
25
2017/2018 International Brochure
Park City continues to gain international recognition as a year-
Other items for this upcoming year include completely
round destination for international visitors. As we move forward,
redoing our international brochure, which is
we will maintain the majority of our sales and marketing efforts in
translated into Spanish, Portuguese and German. We
our primary markets of Australia, Brazil, Germany, Mexico and the
will once again attend key trade shows such as the
United Kingdom. We will also continue with efforts in our secondary
Mountain Travel Symposium and International Pow
markets of New Zealand, Argentina, Chile, Netherlands, Switzerland,
Wow. And we will place an ad in the Utah Office of
Dominican Republic, Costa Rica, Panama, Canada and China.
Tourism's International Guide and continue with our
Based on data we've collected, 82% of international visitors continue
to book a ski vacation through travel agents or tour operators. This
annual participation fee for their Yellowstone Loop
marketing campaign.
booking pattern proves that targeting agents and operators is one
of the most effective ways to impact an international consumer's
PRIMARY MARKETS:
decision on where to spend a winter vacation. This year, with the
support of a Summit County Restaurant Tax Grant, we are going
to conduct two mega familiarization trips (FAMS) and invite several
to Park City. We believe that once these agents and operators have
AUSTRALIA
experienced our town, they will become more knowledgeable,
capable and comfortable selling Park City to their clients. These Mega
FAM trips will take place when lodging is lower than usual during
BRAZIL
the winter season to provide a more manageable and engaging
experience for all involved.
GERMANY
To help support our partners at Visit Salt Lake and increase
international visitors to Park City during the summer, we will sponsor
and attend the Go West Summit in Salt Lake City, January 2018. The
MEXICO
summit comprises of key travel agents, tour operators and receptive
operators who primarily sell summer vacations in the American West,
including Utah. This will be a great opportunity to meet with these
agents and operators and educate them on our summer offerings.
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UK
Table of Contents for the Digital Edition of Park City Annual Marketing Plan 2017/2018
Park City Annual Marketing Plan 2017/2018 - Cover1
Park City Annual Marketing Plan 2017/2018 - 2
Park City Annual Marketing Plan 2017/2018 - 3
Park City Annual Marketing Plan 2017/2018 - 4
Park City Annual Marketing Plan 2017/2018 - 5
Park City Annual Marketing Plan 2017/2018 - 6
Park City Annual Marketing Plan 2017/2018 - 7
Park City Annual Marketing Plan 2017/2018 - 8
Park City Annual Marketing Plan 2017/2018 - 9
Park City Annual Marketing Plan 2017/2018 - 10
Park City Annual Marketing Plan 2017/2018 - 11
Park City Annual Marketing Plan 2017/2018 - Cover4
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