SUMMER GUEST RESEARCH LEARNING MORE ABOUT OUR SUMMER VISITOR. We are currently updating our Summer Visitor Study, which was last completed in 2014. To get the best possible results, we are partnering with the research team at Utah Valley University and The Office of New Urban Mechanics to gather valuable insight on our summer guests. The study kicked off in early July and will run through the middle of September, with the initial results available in October. In order to make sure we have an accurate sample, surveys will be conducted in various locations around Park City and Summit County. Below are a few key data points we will gather: KEY DATA POINTS * Guest Demographics * Reason for Travel * Overnight / Daytime Visitor Mix * Top / Favorite Activities * Out-of-State / In-State Mix * Days / Nights Stayed * Geographic Origin * Estimated Spend * Planning / Booking Cycle * Overall Satisfaction visitparkcity.comhttp://www.visitparkcity.com