The Pellucid Perspective - October 2010 - (Page Cover1)
The
Vol. 1, No. 2
Pellucid Perspective
October 2010
PUBLISHER’S DESK AMERICAN GOLF CENSUS INDUSTRY SCORECARD MEDIA SIDE OF GOLF By Jim Koppenhaver FACILITY IDEAS
2 Bringing a pellucid perspective to golf industry information By Jim Koppenhaver 3 What’s in a name ... and an email address? By Jim Dunlap 4 September weather impact, August YtD utilization 6 Will the PGA TOUR be subject to repricing? 8 Alternative uses for your golf course ‘factory’ By Jim Dunlap
MARKET FOCUS
10 Los Angeles Market Profile
CUSTOMER CONNECTION
11 Survey says ... you’re still employed By Harvey Silverman
TREND SPOTTING
13 SCGA-PLGA merger: Sign of the times? By Jim Dunlap
THE LAST WORD
15 Sunshine laws and midnight marketing By Jim Dunlap
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Table of Contents for the Digital Edition of The Pellucid Perspective - October 2010