The Pellucid Perspective - November 2011 - (Page 1)
The
Vol. 2, No. 11
Pellucid Perspective
November 2011
CUSTOMER TRACKING LOSS CONTROL INDUSTRY HEALTH HISPANIC GOLF
2 “Know your customers”: PGA sending members into battle unarmed By Jim Koppenhaver 5 They’re stealing your money By Jim Dunlap 7 Does industry health need health? By Harvey Silverman 8 Golf seeking keys to tap growing Hispanic market
By Jim Dunlap
10 October weather impact: No favors from Mother Nature 13 San Diego, CA Core Business Statistical Area (CBSA) 15 Comings & goings 16 Williams’ slur boomerangs in Tiger’s favor By Jim Dunlap
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THE LAST WORD COURSE TRANSACTIONS MARKET FOCUS
INDUSTRY SCORECARD
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Table of Contents for the Digital Edition of The Pellucid Perspective - November 2011