The Pellucid Perspective - February 2012 - (Page 12)
INDUSTRY SCORECARD
January weather impact: Golf benefits from an inconvenient truth
he 2011-2012 “winter season” continues to be an extreme anomaly but one that benefits the golf industry in the form of Golf Playable Hours (GPH) being +57% vs. last January at the national level! Since this is the first month of the year, the Year-to-Date (YtD) figures are identical to the January results. Expanding on the good news, regional breadth
T
January YtD 2012
YtD Capacity Rds, % Chng vs. YA Weekday GPH % Chng vs. YA Weekend GPH % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD % Utilization Rate (Dec ’11) +57% +61% +48% 4:3.1 17 4 51.6%
YtD % Utilization Rate Pt. Chng vs. YA (Dec ’11) –0.9 pts
for the YtD period was significantly favorable at 4.3:1 with 17 regions having favorable weather against 4 regions with unfavorable weather (the remaining 24 either in the neutral zone of +/- 2% or out of season). The only thing keeping the industry from the weather trifecta was that weekdays had slightly better weather gains (+61%) than weekends (+48%) for the month. Regardless, when both weekparts are up that much and they’re that close, the mix doesn’t matter that much in rounds impact. Looking back on December rounds demand as reported by Golf Datatech/NGF to calculate the facility Utilization Rate, it comes out mathematically as a big drop in Utilization, but given that many areas had exponential gains in Capacity Rounds (CR), we know that it’s unlikely in the transitional geographies that a doubling of the CR is going to produce a doubling of rounds. The YtD Utilization registered at 52% (comprised of a 3% decrease in Played Rounds against a 1% decline in Capacity Rounds), which is a full point lower than the 2010 year-end value. In other words, as an industry at the national level, we basically held our ground against slightly poorer weather. Leading the YtD market utilization “winners,” among the markets that matter in rounds contribution, are Dallas, Seattle, Hawaii and Sacramento, all up 2 points or more while the “biggest losers” are led by Cincinnati, Denver and Philadelphia, which all lost 3 points or more. Starting this month, Pellucid Publications Members will have access to the market-level Utilization for all 61 markets via the Pellucid website and their memberFebruary 2012
12 The Pellucid PersPecTive
Table of Contents for the Digital Edition of The Pellucid Perspective - February 2012
The Pellucid Perspective - February 2012
Contents
PGA/GolfNow deal torpedoed by members’, owners’ reactions
More core golfers playing less = trouble
Point-Counterpoint: Alternative Golf
January weather impact: Golf benefits from an inconvenient truth
Pro Kids Golf Academy builds on distinguished legacy
The phantom golf ball market
Tampa, FL
Forest Preserve still seeking golf course developer
Golf ’s Clash of the Titans
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