The
Vol. 3, No. 3
Pellucid Perspective
March 2012
CINCINNATI UPDATE By Jim Dunlap PLAYER DEVELOPMENT By Jim Dunlap EQUIPMENT By Jim Koppenhaver TARGET MARKETING
2 New twists in Cincinnati muni course taxation situation 4 Study cites “Best Practices” to generate more female play 6 Chip Brewer chosen to write Chapter V of Callaway Golf 8 Knowing your customer and making it work By Harvey Silverman 11 Golf Industry Show, CMAA Expo to share San Diego venue in 2013 By Jim Dunlap 12 February weather impact: The hits just keep coming! 15 Cleveland, OH 16 Southworth Development acquires Willowbend CC from Reebok head Fireman 18 Show me the money By Jim Dunlap
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Table of Contents for the Digital Edition of The Pellucid Perspective - March 2012