The
Vol. 4, No. 5
Pellucid
Perspective
May 2013
INDUSTRY HEALTH
2 The battle for the soul of golf By Jim Koppenhaver
GOLF COURSE OPERATIONS
5 Is it time for nine? By Jim Dunlap
GOLF MARKETING TECHNOLOGY
7 Who’s that knocking at your door? By Harvey Silverman
GROWING THE GAME
9 Dire participation projections inspire “Tour Test”
concept By Jim Dunlap
GOLF INDUSTRY NEWS
11 Familiar faces in new golf industry places By Jim Dunlap
INDUSTRY SCORECARD
12 April golf weather impact: Not as bad as March,
but off double digits
MARKET FOCUS
15 San Diego: America’s healthiest golf market?
HEARD ON THE STREET
17 Escalante Golf to buy 4 Houston area clubs
THE LAST WORD
18 The big Why-Me-jian By Jim Dunlap
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Table of Contents for the Digital Edition of The Pellucid Perspective - May 2013