The Pellucid Perspective - November 2014 - (Page 12)

INDUSTRY SCORECARD October golf weather impact: Slight tick up as season winds down A t the national level, October was up slightly vs. the same month last year as Playable Hours (GPH) came in up 1% vs. Year Ago (YA) at the national level. That outcome remarkably put the Year-to-Period (YtD) results flat to one decimal point as the GPH comparative measure now registers 0.0% vs. YA. The YtD regional positive/negative breadth ratio remains positive at 3:1 with 20 regions having favorable weather against 8 regions with unfavorable weather (17 regions finished in the neutral zone of +/- 2%). Looking at YtD weather impact performance by day-of-week, weekends are up marginally vs. October YtD 2014 Month Capacity Rds, % Change vs. YA +1.3% YtD Capacity Rds, % Chng vs. YA 0.0% YtD Up/Down Breadth Ratio 3.0:1 # of Regions Up # of Regions Down 20 8 YtD % Utilization Rate (Sep '14) 52% YtD % Utilization Rate Pt. Chng vs. YA (Sep '14) -1 pt 12 The Pellucid PersPecTive YA (~1%) with weekdays basically flat. Looking to the year-end forecast for GPH, the October projection continues to improve slightly vs. 2013 but it's still showing that weather will underperform both a marginal '13 and the 10-year average come December 31. Pellucid's call for the 2014 full-year comparative GPH for Total US, the comparison to the 10-yr average and the day-of-week breakdowns are available to Weather Impact Tracking report purchasers or Pellucid Publications Members via the Client Login section at the Pellucid website (go to www. pellucidcorp.com for information or to subscribe and we'll send you a sample of the 2014 Q1 actual results to review). Looking back on September rounds played as reported by Golf Datatech/NGF to calculate the facility % Utilization Rate (UR), we once again had a decrease in rounds demand results (-2%) with the month's flat weather performance (0%) resulting in a decrease in Utilization vs. the 2013 year-end benchmark. For the YtD period, rounds similarly continued to slightly trail the flat GPH measure as they remain in negative territory (-2%) vs. neutral weather, which also yields lower Utilization for the full year (net, the rounds softness is not due to weather, sorry Charlie). The supporting figures are also contained in the Weather Impact Tracking report or Pellucid Publications Membership monthly update. November 2014 http://www.pellucidcorp.com http://www.pellucidcorp.com

Table of Contents for the Digital Edition of The Pellucid Perspective - November 2014

TOC
Can golf be further “democratized”?
Reinvention a patented success for some private clubs
C-BONS group buys 22 Walton Street Capital/Century Golf courses
The GolfBoard carving out a potential niche
Need better Internet provider? Build your own!
October golf weather impact: Slight tick up as season winds down
L.A. profits from course-building restraint
Rapidly growing ClubCorp shows positive 3rd Quarter gains
Untimely in so many ways

The Pellucid Perspective - November 2014