The Pellucid Perspective - March 2015 - (Page 5)

tee time task force The NGCOA tee time task force - Will this be a Legendary fail? By Harvey Silverman A midst the opening of golf season throughout the country is the opening of the political season. But this isn't about Hillary's email problems, or that Jeb Bush wishes he was an only child, or Chris Christie's wish to live in a state that has no bridges. The explosive political salvo concerning golf is Legendary Marketing CEO Andrew Woods' announcement that he wants to be the next CEO of the National Golf Course Owners Association (NGCOA). But unlike the nut job presidential candidacies of people like Lyndon LaRouche, Jack Shepard, or Cynthia McKinney, Andrew makes some valid arguments about why he's the right man for the job. It all starts with the NGCOA's failure to deliver to its members a solution to the irritating but seemingly unsolvable third party tee time dilemma. Nothing starts a lively conversation faster on the NGCOA ListServ or in owners' meetings than the name "GolfNow." As we wrote about in the February, 2014 Pellucid Perspective, in October 2013 the NGCOA announced the formation of a task force "for the express purpose of investigating a potential partnership with a tee time distribution provider." Further, they stated that this "was the result of many months of in-depth research and discussion..." So we can assume that with the passing of 16 months since this announcement, "many more months" can be added to the timeline. You can imagine the chagrin and frustration of NGCOA members when, at the annual confab in San Antonio last month, outgoing CEO Mike Hughes kicked the can down the road for at least a couple more months without an iota of evidence of progress to date. We reached out to Hughes and received this statement: "The task force has been working consistently and progress is being made. We are taking the amount of time necessary to maximize the chance of success for reaching the best outcome for golf course owners and operators." This statement is so vague and noncommittal that there's not even anything to discern from "between the lines." In the same article cited above, Pellucid prognosticator Jim Koppenhaver predicted that, much as the failed PGA/GolfNow deal preceded Joe Steranka's decision to retire as PGA CEO, the same could befall NGCOA CEO Mike Hughes for failure to deliver on the third party tee time initiative. Lo and behold, Hughes has scheduled himself out of his chair at the end of this year. Coincidence? We also reached out to a third-party tee time provider who was not one of the original companies (GolfNow, TeeOff/EZLinks, Quick 18/IBS, and Open Tee) invited to interview with the task force, but was and is the only one who has signed the NGCOA third-party best practices agreement. That's Golf Pipeline, and its founder and Sales Director Scott Merchant told us, "Given the fact that we are the only reseller that abides by all of the NGCOA Best Practices, we're confused with the strategic path and lengthy timeline of the Task Force. Golf Pipeline was granted one phone interview over a year ago, and has not heard anything since." Merchant continued, "We thought that with our momentum of over 1,000 facilities signed up, as well as our new partnership with SkyGolf, that a relationship with the NGCOA would make sense now more than ever. Perhaps with new leadership, things will change." Enter stage right - Andrew Woods. In his typical P.T. Barnum fashion, Andrew declared in a Feb. 28 email that he had been named the new NGCOA CEO. While a fanciful claim, Woods goes on to present a compelling case for why he should be. Among his more salient points are: 1. Will Grow the Game! I I will change the "Grow the game focus" from minorities to the reconnection and reinvigoration of the much ridiculed, lapsed, white, middle age male. I will also have a major focus on simply getting all the people who play 3-4 times a year to play 5! (It appears Andrew's been reading Pellucid's Outside the Ropes for years). 2. Committees Will Provide Recommendations to Members In Six Weeks or Less If we ever form a committee and I'd rather not...the re- It all starts with the NGCOA's failure to deliver to its members a solution to the irritating but seemingly unsolvable third party tee time dilemma. Nothing starts a lively conversation faster on the NGCOA ListServ or in owners' meetings than the name "GolfNow." www.PellucidCorp.com The Pellucid Perspective 5 https://www.nxtbook.com/nxtbooks/pellucid/perspective_201402/index.php?startid=2#/4 https://www.nxtbook.com/nxtbooks/pellucid/perspective_201402/index.php?startid=2#/4 http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - March 2015

TOC
Is Topgolf a bridge to Millennials?
The NGCOA tee time task force – Will this be a legendary fail?
Golf and fitness model bulking up
February golf weather impact: Taking back part of January favorability
Politicians, if not politics, good for DC golf
The shows must go on ... closer together

The Pellucid Perspective - March 2015

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